Category: Marketing Tips

Marketing Your Plan or Planning to Market

Posted on March 10, 2011 by Bruce

I recently gave a presentation to a group of enthusiastic recruiting specialists on using social media to find professional truck drivers. There is a huge driver shortage coming in the industry and marketing and recruiting will be a significant issue. The one thing that… Continue Reading “Marketing Your Plan or Planning to Market”

Category: Marketing TipsTags: articles, Bruce Outridge, business, business planning, entrepreneur, Marketing Tips, Outridge Consulting Services

Are you following your game plan?

Posted on March 1, 2011 by Bruce

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Are you following your game plan? Many people especially entrepreneurs, marketing specialists, artists etc. have great intentions of creating a marketing plan and implementing it, however when they don’t see any results they start to slip into that complacency stage assuming nothing is working.… Continue Reading “Are you following your game plan?”

Category: Leadership, Marketing TipsTags: articles, Bruce Outridge, business, complacency, entrepreneur, Goal setting, Outridge Consulting Services

Marketing With Social Media

Posted on February 3, 2011 by Bruce

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Many companies are starting to jump on the band wagon with social media such as Facebook, Twitter, and others. Should you be part of this marketing buzz? Well I tell my clients this, it is more important to be on social media if your… Continue Reading “Marketing With Social Media”

Category: Marketing TipsTags: articles, Bruce Outridge, business, entrepreneur, Marketing Tips, Outridge Consulting Services, Social Media, transportation industry

Marketing during the summer

Posted on July 8, 2010 by Bruce

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Many of us are extremely busy during the summer months. Maybe you have extra duties due to children or are in the middle of tradeshow season, many entrepreneurs stop marketing in the summer. Your marketing program should be running approximately 3 months ahead so… Continue Reading “Marketing during the summer”

Category: Business, Marketing TipsTags: articles, Bruce Outridge, Bruce Outridge atbs Canada Inc., business, career information, Careers Tips, Communication Tips, entrepreneur, industry information., Outridge Consulting Services

Using the tradeshow for the entrepreneurial advantage

Posted on June 17, 2010 by Bruce

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Well tradeshow season has officially begun. As many of you know I will be at the Striling Truck Show this weekend myself. For those of you selling wares along with the many other vendors remember a couple of things: one, enjoy yourself. The shows are… Continue Reading “Using the tradeshow for the entrepreneurial advantage”