Kelly mack McCoy Featured On Cashing in on Creativity television-EP5

Bruce chats with author Kelly Mack McCoy about writing his latest novel Rough Way to the High Way and how he was able to add elements of his career as a professional truck driver i to his novel creating an interesting story. Find out how you go about writing a novel and the process involved to bring it to market. You can buy the book at your local INDIGO or Barnes and Noble book store, Amazon, or Kelly’s website https://www.roughwaytothehighway.com

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Episode 5 -Kelly Mack McCoy

About the Show

The Cashing in on Creativity Television Show features artists, authors, musicians, and information for creative entrepreneurs to inspire them to improve their crafts and build a business or career with their talents. The show is formed based on podcast content produced by media entrepreneur and artist Bruce Outridge for his podcast of the same name. You can listen to additional interviews and learn more about the show and host at www.cashinginoncreativitypodcast.com

Cashing in on Creativity Television-EP4: Chris Hensel-Dukes of Hazzard

Chris Hensel: Jeb Duke

Chris Hensel played Jeb Duke in the Dukes of Hazzard television series popular in the 70’s and 80’s. Hensel is now making his own movies with his first production coming out early next year. Bruce chats with Chris about the process of making movies and his career as an actor on a popular series like the Dukes of Hazzard. You can learn more about Chris’s movie at www.jebstuartproductions.com

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Listen to the podcast episode on Cashing in on Creativity Podcast

Episode 4 Preview

About the Show

The Cashing in on Creativity Television Show features artists, authors, musicians, and information for creative entrepreneurs to inspire them to improve their crafts and build a business or career with their talents. The show is formed based on podcast content produced by media entrepreneur and artist Bruce Outridge for his podcast of the same name. You can listen to additional interviews and learn more about the show and host at www.cashinginoncreativitypodcast.com

3 Tips to Build Your Brand

Bruce speaking

Have you thought of your brand as a creative entrepreneur? My friend and personal brand coach Paul Copcutt says, “ Your brand is what people say about you when you’re not in the room.” What do people say about YOU when you’re not in the room? As someone with various brands from podcast to television shows it is easy to get caught in the fact that a brand is a logo or what people see on social media, but it is more than that and we are going to offer some tips in this newsletter to help you build your brand as a creative entrepreneur.

There are three areas in brand building that need to be the focus of any business and it comes down to your brand name, the value the brand delivers, and your dedication to the community. There may be more that are important to you but these three I focus on in our businesses.

Brand Name:

Whether using your name as a personal brand or a separate identity as in a corporate name like Nike the name will mean something to your followers. Sure it may be situated in a certain place in the industry but it is what you think about what it means to you and your followers. Nike may be in the sports industry, but the name means inspiration, energy, and dedication which is why their tagline is, “Just Do It!” What does your brand name say about your business.

On July 1st we published a podcast episode about Canadian Artists, what do those artists names mean to you when you hear them and then think about your name. How will it measure up.

Brand Value:

What is your brand value to your community? I find many artists build brands that focus on them, look at “me me me me me!” Look what I’m doing, look at all the content I have, look at my songs. They don’t offer value to their audience they just want their audience to look at them. That is not delivering brand value and after a while gets tiresome. There is a way of keeping yourself in the spotlight while offering value to your audience and that is through providing products and services that speak to them. If you only write one song and are constantly telling people about that song then they will get tired of hearing about it. If you are constantly producing songs and tell people about them then they feel you are writing for them and your name stays at top of mind as well. Make the value about them not you.

Brand Dedication:

Brand dedication is an area I see many creative entrepreneurs fail. It can be very hard to get work in the creative fields but can be done successfully with determination. It is a long term game that many artists aren’t willing to play. Your brand is built over time and needs to keep going even when things aren’t going so well. Are you in this for the long haul or just so people can see you? Are you constantly improving or just hoping for the next viral video? If you haven’t created a piece of content in over six months that appeals to your audience then you may not have the dedication your brand needs to be sustainable. Creating content is how you keep your name top of mind while delivering value to your audience.

Take them seriously
What does your brand say about you?

You may enjoy the Cashing in on Creativity Podcast episode 267 with Marika a photographer that started as a self taught photographer and now works with top brands in her industry. Great tips on how to build your brand.

About the Author

Bruce Outridge is a media entrepreneur specializing in the transportation and creative industries. Apart from being a professional cartoonist Bruce is the producer of several podcasts, television shows, and radio networks. He is also a published author and professional speaker. You can learn more about Bruce and his work at www.bruceoutridge.com

Cashing in on Creativity Television-EP3

Thomas Estrada

Rat Fink Artist Thomas Estrada
on His Life in Animation

Bruce chats with animator / illustrator Thomas Estrada on his career as an animator and artist with Dreamworks and Disney. Estrada has worked on some major films and games like Over the Hedge, Prince of Egypt, Atlantis, Emperor’s New Groove, and for bands such as the Foo Fighters. Learn what it takes to have a successful animation career. You can learn more about Estrada at www.artofthomasestrada.com

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Episode 3 Preview

About the Show

The Cashing in on Creativity Television Show features artists, authors, musicians, and information for creative entrepreneurs to inspire them to improve their crafts and build a business or career with their talents. The show is formed based on podcast content produced by media entrepreneur and artist Bruce Outridge for his podcast of the same name. You can listen to additional interviews and learn more about the show and host at www.cashinginoncreativitypodcast.com

Cashing in on Creativity television-EP2

Ron-Greig

Cashing in on Creativity Television episode 2 launched July 8th, 2021. If you are in Halton Ontario, Canada you can see the show each Thursday night at 7:00PM. If you are not in the Halton area you can listen to the interviews on the Cashing in on Creativity Podcast just search for the name of the episode.

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Listen to the podcast episode on Cashing in on Creativity Podcast

The Art of Ron Greig

Bruce chats with artist Ron Grieg about his career as a commercial artist as he now transitions to fine art. Greig is an award winning artist that does magnificent oil paintings on various subjects from still life to portraits. Greig was recently awarded the Award of Merit in the NOAPS 2019 Spring Online International Exhibition. You can learn more about the artist at www.rongreig.ca

Episode 2 Preview

About the Show

The Cashing in on Creativity Television Show features artists, authors, musicians, and information for creative entrepreneurs to inspire them to improve their crafts and build a business or career with their talents. The show is formed based on podcast content produced by media entrepreneur and artist Bruce Outridge for his podcast of the same name. You can listen to additional interviews and learn more about the show and host at www.cashinginoncreativitypodcast.com

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