Writing Your First Book

man-writing

This pandemic causes you to look back at things in a weird way. It was just over a year ago that the pandemic started and I finished writing my sixth book “You’re Not Done Yet” a book that I had been writing on and off for a year. With the pandemic starting it had given me that time to complete things and tick off one goal complete. With the pandemic lasting much longer than many had anticipated many have either started writing a book or have had time to reflect on life and decided that a book is something they want to add to their bucket list to share their experience with the world. Whatever reason you have for writing a book we can help you with the four steps listed below. When you finish your book let me know maybe we will interview you about it on the podcast.

Step 1- What type of book will you write and why?

The type of book you write will depend on you and what your reason is for writing the book. Are you writing a book as a course or showcase for your expertise? Are you writing hoping it will be a best seller and offer you fame and money? Will you write a novel or a self help style book? Will you publish it through a traditional publisher or self publish the book? These are all questions that need to be answered first and reading other books is a great way to get started. Make some notes for your research know what you want for the final outcome. Most books won’t make you money but may bring opportunity in other ways so don’t measure on someone else’s success. Our monthly book club is now reading The Ugly One in the Middle by Stan Campbell which is a self published biography that may be of interest if you need a place to start.

Step 2 – Marketing your book.

The next step is marketing your book and it may seem weird that this step is before the actual writing of the book. You’ve probably started writing your book but at least six months before it’s done you should start marketing your book. I get calls from people all the time about illustration work for their books and the first thing I tell them is to do the cover image and webpage first. This way you can start your marketing and promoting your book building some buzz about it. I have included some information for you below on marketing tips and what you will need on your website for the book.

Listen to the full episode on the podcast

Step 3 – Writing your book

It’s amazing that writing your book is step number three and you may have already started it earlier but I see it often where people wait until the they have written it to start marketing it and lose a lot of time that could have been better used to promote it. Writing the book is the big work and if you’ve done your research it should give you a big start into the success of your book. Jyotsna Ramachandran helps people get their books into print form and offered some writing tips during the interview we had on putting the book together so you may want to listen and take some notes from that episode.

If you don’t think you can write the book yourself then a ghost writer may be something to consider. Later this month in an episode with ghost writer Laura Gale we talk about how ghost writing works and what you need to have in place for the book to be completed. Listen to that episode later this month.

Once the book is written it is time to put it together online on your own or with the help of a self publishing house. The podcast episodes below deal with those issues.

Step 4 – Promoting your book

Seeing the final book in place and completing a goal is cause for celebration. Whether you’ve self published or gone with a traditional publisher now is the time to let the world know. Planning a book launch can be exciting and daunting. I had a full day six hour book launch for my last book and previous books I had actually gone on a speaking tour. Whatever you decide to do have fun with it. Below is a video from my book launch if you need some ideas.

Hopefully you will get some ideas for your launch.

I hope the information above helps you achieve your goal of completing your book and checking off a life long goal. It can be very rewarding to finish a book and see it in printed form.
I wish you luck, stay safe.

About the Author

Bruce Outridge is a creative / media entrepreneur. He is a professional cartoonist, podcast producer, radio station producer, and television host producer. You can learn more about Bruce and his work at www.bruceoutridge.com

Inspiring Youth Culture: Inspiring Youth

In this episode Bruce chats with team members from Youth Culture. Youth Culture helps young people network and connect with people in industry so young people can find work in their chosen fields. Youth Culture founded by President Kim Cooper has a variety of programs to help both industry and young people to connect together. You can learn more about Youth Culture at www.youthculture.com

You can learn more about the Inspiring Youth show at http://www.inspiringyouthtv.com and look for it on Your TV channel 700.

Inspiring Youth -Youth Culture

About the Show

The show is hosted by creative entrepreneur Bruce Outridge as he talks with ambitious youth in the community and the community partners that work with them. You can learn more about Bruce, the show, and program at Inspiring Youth TV at www.inspiringyouthtv.com or on YourTV/InspiringYouth

Inspiring Youth Award-Season 4: Inspiring Youth TV

Lucas Redwood

We have come to the end of another season of Inspiring Youth TV. The last show of each season is the Inspiring Youth Show Award Show where we award one of the inspiring youth we have had on the show the Inspiring Youth Award. This year the award has been awarded to Lucas Redwood. Congratulations to Lucas and watch the preview below and the full show on Your TV to find out why we feel Lucas deserves the award and what he won. Congrats Lucas.

Preview from Season 4-Award Show

About the Show

The show is hosted by creative entrepreneur Bruce Outridge as he talks with ambitious youth in the community and the community partners that work with them. You can learn more about Bruce, the show, and program at Inspiring Youth TV at http://www.inspiringyouthtv.com or on YourTV/InspiringYouth

Is It Time to Scale Your Business?

Bruce's Courses

During the pandemic most businesses were trying to keep alive and those with large overhead may be wondering what their next step is going to be. For smaller businesses the thought process may be more about pivoting services or even scaling up for the future.

I know when the pandemic hit that was my thinking once I got through the shock of how will we survive and at that time we thought this would only be for a month or two. A year later we have managed to survive by taking advantage of any programs we could and looking at our business to ensure we were diversified for the future. Those people that have told me I was working in too many directions aren’t harping so loud anymore. In fact some are now asking, “How can I do that?”

Now that we are down the road a little and possibly seeing a light on the other side of the tunnel so to speak our mindset has moved to scaling in the future. Scaling your business takes on a serious thought process as it is not for everyone. Over the years I have avoided the idea of scaling because with scaling comes the hassle of employees and subcontractors which can be good and bad based on who you find. I know in the future I will need someone as our business grows but how that will work is yet to be determined. So how do you scale up if that is what you want to do?

This month I interviewed a number of people that have done well in this area. Like everything your ideas and processes start with you. You have to know what you want and you have to know where you want to go. That’s why this month’s book is so critical because it is about being good enough now and being happy where you are and the type of person you are inside.

Book Club

Once you are happy with yourself it is time to start getting down to the business of scaling the business. I had a chat with Andrea Freeman who is a business coach for service based businesses on how to scale because a service based business is challenging to scale for anyone, but can be done. Andrea gives some great points in the interview so listen to the full podcast episode (CC238) but I have included a tip for you below.

Andrea Freeman

I also talk with Chris Kenney who teaches serviced based businesses how to scale from a financial base and how he created his seven figure business by helping clients understand their worth and money for the future. Listen to episode CC239 when it goes live in mid March.

Finally I want to inspire you and show you that it can be done. Renbert Mortimer is a fellow caricature artist from the Bahamas. We met back in 2009 at a convention for caricature artists and over the years I have seen him scale his business from being an event artist to leadership speaker and marketing guru. Ren is very inspirational and has put together a great business as he helps the people on the island succeed. Learn about his story on the podcast later this month.

There you have it, some information to help you scale or at least think about scaling your business. Start with yourself, learn where you can start to scale, create a vision for scaling, and then find someone that has done it and get inspired. I wish you luck.

About the Author

Bruce Outridge is a creative / media entrepreneur. He is a professional cartoonist, podcast producer, radio station producer, and television host producer. You can learn more about Bruce and his work at www.bruceoutridge.com

Creating Animated Films With Crossroads Studio

IY-S4-S11-Wide-Cover-Grap

Have you ever wondered how an animated film is made? Bruce chats with the Crossroads Studios from Sheridan College about the animated film they are working on called “Welcome to the Show”. With the pandemic the team has had to collaborate remotely to get the work done. In this episode we find out who is on the team and how they are getting the project done.

Watch the show on YourTV

Preview of the episode.
IY-S4-S11-Wide-Cover-Grap

You can learn more about the Inspiring Youth show at www.inspiringyouthtv.com and look for it on Your TV channel 700.

About the Show

The show is hosted by creative entrepreneur Bruce Outridge as he talks with ambitious youth in the community and the community partners that work with them. You can learn more about Bruce, the show, and program at Inspiring Youth TV at http://www.inspiringyouthtv.com or on YourTV/InspiringYouth

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