Bruce Outridge

What I Learned Using AI in 2025

Posted on November 16, 2025 by Bruce

Were you like me, someone who was afraid of Artificial Intelligence and fearful for what it might do in the future? I sure was, I was a hater! I am old enough to have seen that old movie by Will Smith called “I Robot!” If you have seen the movie robots are developed and then began to overtake their builders the humans. They invade the World, well New York City anyway. I know I would never want to live in New York City nothing good seems to happen there in the movies. That aside the humans (the ones that weren’t killed off early) escape to a small village where the movie ends but to end on a good note, rebuild humanity.

REALLY!

Okay I don’t thing we will get that far at least not in my life time, but I wouldn’t rule it out. Anything that is thought of in a movie can be created in real life down the road, the human mind is a dangerous thing. Back to AI, early on I saw it being used for evil and to scam people by impersonating others. Then there is people losing their jobs, the laziness of not learning, and the overload of the content. That may all be true, but I also see the good.

How I Use It!

I started using artificial intelligence just to understand it. Then I continued using it for titles and show notes in my videos and podcasts. It then progressed to radio show outlines. Lately I have been using it fine tune my marketing in search results. The running joke is that I now talk to Chat GPT more than my wife, we call her “Chat” for short. Hey my wife’s friend is “Siri”.

Summing It All Up!

All the podcasts I have been listening to confirm I am doing things right. Use artificial intelligence so you understand it. Use it in three ways: as an assistant to help with administrative tasks, as a way to bounce ideas on how to improve, or helping you create stronger content based on your requirements.

I won’t allow artificial intelligence to replace what I want to do or am good at such as being on air in my case. It certainly can help me in the background. So don’t be afraid of artificial intelligence but investigate how it can make you stronger. It’s coming no matter what!

About the Author

Bruce Outridge has been a media entrepreneur for over a decade helping creative entrepreneurs build successful businesses. He is a professional cartoonist, podcast producer, radio host, and produces two television shows for Your TV. He has been passionate about helping people have successful careers and you can learn more about Bruce and his work at www.bruceoutridge.com

Social Media is called “Social” for a Reason!

Posted on October 15, 2025 by Bruce

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It’s interesting to hear the talk on the news about social media and how it is actually making us more isolated than ever before. Youth are having more mental health issues than in the past and brands are using it more of a broadcast network than talking to customers. The “social” has gone right out of social media.

Recently we aired an interview with artist Tim Packer who went viral after posting a painting of his landscapes on social media. After some rethinking of how he was using social media to sell his work he changed his focus and not only sold art work on LinkedIn but became a sensation on how to use social media. He became more social and it worked!

Find out what Tim had to say

The lesson here is that if you want to become more prominent on social media, be social! I know myself it takes a determined effort to change but it really is what we have to do. It worked for Tim. You can listen to the full interview with Tim on YouTube below.

Full interview here

About the Author

Bruce Outridge has been a media entrepreneur for over a decade helping creative entrepreneurs build successful businesses. He is a professional cartoonist, podcast producer, radio host, and produces two television shows for Your TV. He has been passionate about helping people have successful careers and you can learn more about Bruce and his work at www.bruceoutridge.com

Keeping It Real: The Power of Authenticity in an AI-Driven World

Posted on September 18, 2025 by Bruce

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Authenticity is more important than ever in today’s world, especially with artificial intelligence. Recently, I was at a trade show event where another booth had a photo booth, not unusual but it printed out a drawing of the person taking the photo. This was pretty interesting considering I was there to draw caricatures at another booth to attract attention to their booth. What was my competition like? Well, it turned out that it did a pretty good drawing. I was impressed with the drawing that it created but it was missing one thing authenticity! Sure it had the company logo and event name on it, but it didn’t have that personality to draw people in? Our booth was busy all day and the reason was because you had the personality. If the sales people didn’t have something to say I had something to say to keep the guest engaged. You’re drawing based on people and what they want, sometimes it’s multiple people in a picture, or a special relation to their profession. This made it really important for that booth in attracting attention. They had a line and the other booth didn’t, in fact due to the slowness of the printer people had to come back for their pictures and many were left on the table. So how well did the marketing method work?

If you’re thinking of using artificial intelligence, there are benefits to using it, I’m not saying don’t use it. It is a great way to increase efficiency and get a helping hand on some of those basic tasks, but don’t let it take over your personality and certainly don’t let it replace you! Just because you can, doesn’t mean you should! In today’s world of social media issues, mental health, and people trying to be authentic, showing your personality in your service or business is going be a sure sign way of making your business successful for the future.

In my opinion, if you’re looking to attract attention to build your business get somebody real and of course the saying is, “Deal with people you like, know, and trust.” It’s very hard to like, know, and trust somebody that’s promoting themselves through artificial intelligence. Use it effectively and efficiently for your business and you will be successful. Good luck on your BRAND.

About the Author

Bruce Outridge has been a media entrepreneur for over a decade helping creative entrepreneurs build successful businesses. He is a professional cartoonist, podcast producer, radio host, and produces two television shows for Your TV. He has been passionate about helping people have successful careers and you can learn more about Bruce and his work at www.bruceoutridge.com

Is Your Business a Trend?

Posted on August 18, 2025 by Bruce

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Is your business a trend or a stable environment that you can build on? Shiny object syndrome is a real issue for many entrepreneurs, especially when you are trying to build a business for the long haul. It’s important to stay focused on your core business, but also okay to watch for opportunities you may not have thought of for the future.

I recently conducted an interview with an artist from Hamilton about staying the course in her art business. Watch the short video below to find out how she related art to business and the importance of not following trends.

Listen to the full interview here

I like to ask myself three questions when looking at new opportunities:

Will I enjoy doing or selling this particular service or product?

Does it fit with my current business focus?

How long before I decide to keep it permanent or discard it if it is not working?

New opportunities can come out of nowhere and I have tried a lot of things. They may not always make sense to outsiders but I always know where I would like them to go. If they don’t work at least you haven’t veered off your main path too far. Good luck!

About the Author

Bruce Outridge has been a media entrepreneur for over a decade helping creative entrepreneurs build successful businesses. He is a professional cartoonist, podcast producer, radio host, and produces two television shows for Your TV. He has been passionate about helping people have successful careers and you can learn more about Bruce and his work at www.bruceoutridge.com

Is It Time to Cash In On Your Creativity?

Posted on July 12, 2025 by Bruce

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Do you have a talent that you would like to do as a career or business? Many people do and find that it can be hard to get started. I was that way to back in 2003 when I started Bruce Outridge Productions. I remember those days doing pet pictures and house portraits wondering if I could build a business from it. I didn’t come from a marketing background or have training in selling art, I was a truck driver that had just become the supervisor of a fleet of trucks at work. I certainly hadn’t planned on becoming a full time artist, but here we are! Since I didn’t know what to do I also didn’t know what I couldn’t do and tried everything in the beginning, maybe that’s why I do so much stuff to this day. All I knew when I started was I had a strong work ethic and if I could find one customer then I could find more and that was enough to start my business. Three years after that I would become a full time professional artist. As they say the rest is history, well maybe not quite.

Back in 2011, five years after going full time as an artist I wrote a book called “How to Start an Artistic Business in 12 Easy Steps to help other artists get started. That transitioned into a podcast called the Cashing in on Creativity Podcast where I interviewed many other artists, musicians, and authors to see how they built their businesses and careers. I have always looked at what other industries are doing to keep themselves marketable and wanted to show that to others. The podcast lasted 6 years and 268 episodes before I put it on hiatus because it was picked up for television. We have restarted the podcast and it is still airing on YourTV in Halton if you want to see the television version.

You may be asking what’s the point of all of this? If you are an artist trying to figure out if working your talent full time can work, the answer is “YES!” It is hard work but can also be very fun and rewarding. How you get there is up to you, but I can tell you where to get some inspiration, starting tips, and examples of people who have done it. You can find the podcast on your favourite podcast platform, our YouTube Page, and on social media. Is it time to CASH IN ON YOUR CREATIVITY? I wish you luck for the future, you can do it!

About Cashing in on Creativity Show

Welcome to Cashing in on Creativity Show where we take your creative talents and show you how to develop them into business ideas. This podcast blends the arts and imagination with entrepreneurship to show you how others have succeeded in their creative business.

Are you an artist, author, musician, or entrepreneur with talent, experience, or a dream? If so this is the show for you. The show features topics, interviews, and ideas to take your creative talents and turn them into profitable ideas. Want to know how a musician takes their love of music and makes a living? How about learning how a cartoonist created a business because he loves to draw? How did that author write their latest book? How does a jewellery maker, photographer or software maker make money with their passion? The show interviews real people actually making money from their creative crafts hopefully inspiring you to do the same.

Enjoy the show! LISTEN HERE