Bruce Outridge Talks Marketing on Reite Club Podcast

Bruce on Reite Club Podcast

I had the pleasure of being a guest on The Reite Club Podcast earlier this Summer. The podcast is focused on Real Estate Investing but covers a variety of topics to help people have success in real estate. Listen to the episode through the link below or in your favourite podcast platform.

https://thereiteclub.com/podcast/episode/8182595009814321-creative-approach-to-marketing-content-creation-podcasting

Thank you Reite Club for having me on the show.

About the Reite Club

Learn real Estate Investing strategies, find investors, find investments, and make new friends. www.reiteclub.com

Bruce Outridge Talks Tech in the Arts on Future of Now Show

The Future of Now Show

I had the pleasure to be part of a panel of artists talking about how technology has affected the arts. I was honoured to be included with Sandra Bell-Lundy, Rina Piccolo, and Joe Bluhm. This is my second time on the show with host Bonnie D. Graham on her new show on Voice America Network. have a listen to the show and thank you again for having us on the show.

The Future of The Funnies: Cartoons,
Caricatures, Comic Strips and Technology

Episode link

https://www.voiceamerica.com/episode/125502/the-future-of-the-funnies-cartoons-caricatures-comic-strips-and-technology

The Future of Now Show

Episode Description

The buzz X 3: Make me laugh! Though seemingly innocuous, cartoons, caricatures, comic strips and comic books are representative of important issues in society. Years ago, cartoons were handmade, frame by frame. Now many use flash, aftereffects or other software with interpolation features to produce movement illusion. (engadget.com) Caricature artists once heavily relied on pens and paper. Now, many use digital artistic tools for molding their imagination. (bmmagazine.co.uk) Storytelling using pictures, often with words, has existed at least since the ancient Egyptians. The American comic strip adapted this for the 20th century. (newworldencyclopedia.org) Comic books were once created using typewriters, pencils, pens, brushes, inks, and dyes. Now it’s all ones and zeroes. (pcmag.com) We’ll ask visual artists Bruce Outridge, Sandra Bell-Lundy, Rina Piccolo, and Joe Bluhm for their take on the future of technology and the visual art they create to make us laugh or just think.

Are You Being as Creative as You Can Be?

Bruce Outridge-Speaker

It amazes me how non-creative people can be in a time when creativity for your life and business are so important and it can be the difference between standing out from the crowd and making your mark. As we go through the pandemic people scrambled to start some type of project from home and for many it was a podcast or YouTube channel. When Zoom became popular and easy to use the amount of virtual meetings and podcasts went through the roof. Everybody became a podcaster.

In the trucking industry truck drivers became heroes along with other essential workers because they were keeping the grocery stores stocked when everyone else was locked down. People started to say thank you to truck drivers for the work they do and the hashtag #thankatrucker appeared in everything from t-shirts to tractor trailers and more. That hashtag has been used by so many different companies that when you hear it now you have no idea who’s company it represents. Truck drivers went from being thought of as reckless are now being thanked for driving down the street. Unfortunately it has become too much and is now losing the effect it was meant to have.

I have had people copy everything from the programs I use to how I use them. I have even been to websites of competitors of mine where they have used my copy and programs almost word for word. It doesn’t make you unique when you do that it makes you the same as everyone else and actually detracts from your brand because people have seen your message elsewhere. That is one of the reasons that I created the Cashing in on Creativity Podcast so that visual artists can learn from what musicians are doing and musicians can learn from what authors may be doing. When we copy each other we all look the same and no one stands out.

I was asked the other day how come I don’t use the green screen feature in Zoom? The answer, everyone else is using green screen and most of them look like crap. You’re wearing a suit but trying to look like you’re on the beach. You’re in your pajamas but look to be floating in outer space. I spent money on setting up my studio so people would know I am in a proper studio by investing in equipment and more. Forget the fancy gimmicks and work on technique and improve your content authentically. If your topic deals with being outside then go outside. If you are dealing with finances stand in front of a bank machine or building.

About the Author

Bruce Outridge is an artist, author, media consultant, and speaker. He has been a professional cartoonist for over a decade, author of five books on business and leadership, media consultant, and inspirational speaker to groups helping inspire their audience. Bruce is the host and producer of two podcasts, the Inspiring Youth television show and has been a columnist and social media expert for the transportation industry since 2007. This all began after a 25 year driving career as a professional truck driver and fleet supervisor. You can learn more at www.bruceoutridge.com

The Secret to Reusing Content

Bruce Outridge

Have you ever wondered how some people create content on a regular basis always having something to say or share on social media? There are a couple thoughts to creating content, one side says don’t create but curate by sharing other people’s content onto your profiles. The other side says create your own content and share that with your audience. Both sides are correct but really it comes down to your audience and the platform you are on. I like to use a mix of both on my profiles. Platforms like LinkedIn and Twitter are good for curating content as there are many experts and information on the platform with good information that can be passed on freely. Facebook, Instagram, and YouTube are platforms that perform better when you produce your own content to post. So what type of content should you post?

As far as specific content type that will depend on your audience and the reason you are engaging on the platform. When creating content I like to create evergreen content that can be shared many times but share it timely on social media. Many people do the opposite and create content on a specific situation but then it can only be used once. “Evergreen” content is content that does not revolve around a specific date. It can be applied at any time by the reader and is always timely.

Timely content as I call it is content for a specific issue and may not be relevant at a later date. If all of your content is time specific you will be forced to create a lot of content and it may not be relevant long enough to get you the traction you need.

For example:

How to ride a bicycle – This article could apply at anytime for anyone wanting to learn to ride a bicycle. Good evergreen content

How to ride a bicycle in 2020 during Covid-19 – Timely content that may not be relevant to be shared after 2020. Good timely content.

How to make your evergreen content timely

More tips were included in my monthly newsletter on how to create content and communicate with your audience. Get the Creative Connection sent to your email each month and improve your business. Sign up here.

About the Author

Bruce Outridge is an artist, author, podcast producer, and creative entrepreneur. His work focuses on inspiration, communication, and content creation and he shares inspirational interviews on his podcast Cashing in on Creativity Podcast. You can learn more about Bruce and his work at www.bruceoutridge.com

Bruce Outridge on Marketing Panel at Reite Club Event

Reite Club marketing Event

I had the pleasure of being on the panel for a recent event for the Reite Club talk content marketing. The Reite Club is a group helping people guide through the challenges of real estate investing in various areas.Their events are usually done live each month but with the pandemic they have now moved online. If you are interested in real estate investing and learning from like minded people then visit the Reite Club at www.thereiteclub.com. My discussion is part of episode 11 of their video programs.

Reite Club Marketing Panel Link

Reite Club marketing EventThis what they had to say about the panel.

Bruce!
Thank YOU!  You were AWESOME – and as always, full of great information, tips, and views. And fun! It’s just so much fun working with you! As mentioned – we’d love to have you as a Podcast guest –  keep your eye out, Sarah will be reaching out with the booking form. Hoping you and yours remain safe and healthy.

Thank YOU again!
Warm regards,
Katherine

About the Reite Club

Learn real estate strategies, find investors, find investments, make new friends- www.thereiteclub.com

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