Communicating Your Brand Presentation

Communicating Your Brand

Keynote or Workshop

Course Summary:

This presentation introduces principles for employees or entrepreneurs on how to work with the media. Today’s world offers more opportunity than ever before to talk to media channels small and large. Your brand depends on the type of information released to media channels and it is important that your team knows how to talk to the media, knows what to say, and how to prepare for an interview. Everyone has a video camera so be prepared knowing what you want to say

Learning Objectives:

How media can affect your brand
Learn how to prepare for interviews
How to present yourself during media interviews and who should be featured
How to use the media to it’s full extent long after the interview is over

Who should attend:

Entrepreneurs, managers, marketers, business owners, video entrepreneurs

Topic Background

With two podcasts, video production, event moderator, professional speaker, marketing consultant, television host, content creator media is Bruce’s best friend. With countless interviews as interviewer and interviewee Bruce understands what it takes to keep your brand in check in front of the camera. Bruce talks about how to conduct and prepare for interviews. Even more important is the person that will be interviewed, can they uphold your brand?

Speaker Profile

Bruce Outridge is an artist, author, consultant, and speaker. He has been a professional cartoonist for over a decade, author of four books on business and leadership, business and marketing consultant, and trainer and speaker for creative entrepreneurs and the transportation industry.
He is the host and producer of two podcasts, the Inspiring Youth television show and has been a columnist and social media expert for industry since 2007. This all began after a 25 year driving career as a professional truck driver and fleet supervisor.

He is a member of the Canadian Association of Professional Speakers, the Hamilton Niagara Fleet Safety Council, the International Society of Caricature Artists, Association of Canadian Cartoonists, and the Burlington Chamber of Commerce.

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