I always have fun talking with fellow radio host Stan Campbell. This time Stan had questions about my latest book You’re Not Done Yet. Check out the interview below or listen in on your favourite podcast platform. The interview is around the halfway mark of the show. You can learn more about the book here.
Trucker Radio’s News & Talk Show with Stan Campbell and Tim Denis. This week, Truck News Magazine Editor James Menzies checks in after a long absence, and Derek Clouther checks in from Alberta. Our guest this week is Lead Pedal Podcast host and producer, Bruce Outridge.
About Trucker Radio
The syndicated Canadian Trucking News Radio show was launched in May of 2006 and aired on thirty-five radio stations throughout Canada. Over the past ten years, the show name changed and stations were added, including four stations in the USA, one in Europe and Australia. The radio show evolved through several incarnations from The Canadian Truck News Radio Show, to American Driver Radio to the Driver Show, and now simply Trucker Radio.
If you haven’t heard of podcasts then you must have been living under a rock for years as they are quickly becoming the medium of choice. Podcasts are popular only behind video and are quickly gaining traction. I found podcasting back in 2014 which is only six years ago but that is considered “back in the day” now. Fast forward six years and I now have two shows of my own and are approaching over 700 episodes combined. Why are they so popular?
When podcasts started people would often say they like them because there were no commercials however now podcasts have sponsors and those that don’t have them are trying to get them. I think the most intriguing things about a podcast are the focus of the content, the relationship with the host, and the fact that you can do something else while listening to one. I remember when I started my podcast I was thinking of doing a video series like many others. My first podcast “The Lead Pedal Podcast for Truck Drivers” was meant to be a business and career show for truck drivers. Everyone was doing video at the time and I was going to follow on that path. When I thought about it I realized being a former truck driver myself that truck drivers are driving 12 hours a day and didn’t have time to stop and watch a video. This is where many of my carrier friends were having issues, drivers weren’t watching the training videos. I came across podcasts and decided that was the medium for me. To this day I listen to three podcasts per day and do this either when driving or working out at the gym.
Podcasts have boomed over the last five years and companies like Apple Podcasts, Spotify, and Google are investing heavily into the space. The popularity for me is the fact that I can get the content I want when I want it. It’s like my own little university and trust me there is a podcast for every topic. With so many topics and ease of entry into the space people are starting their own podcasts quickly. Just because it is easy to enter the space doesn’t mean you should. It might be easy to get in but setting it up and keeping it going can be two different things. Maybe that’s why many podcasts don’t make it past twenty episodes?
If you haven’t listened to podcasts before I would invite you to have a listen. The easiest way to find your favourite show is through word of mouth, searching a podcast platform, or entering your topic and add the word podcast at the end. It will take you to their webpage and you can subscribe from there. If you have an Apple Device go to Apple Podcasts and type in your favourite topic. If you have an Android Device go to Google Podcasts and do the same. If you are a Spotify subscriber do the same on their platform. If you are an artist or creative person then you can try my podcast called the “Cashing in on Creativity Podcast” where we offer business, marketing, and inspiration for artists. If you are in the transportation industry you might like my show “The Lead Pedal Podcast for Truck Drivers” where we talk everything trucking with a heavy focus on business and careers for the industry.
If you haven’t tried a podcast give it a try. Once you find a show you like you will be hooked like everyone else and wondered why you didn’t learn about podcasting sooner. If you are already an avid listener and interested in starting your own podcast then you may be interested in my free starter course to help you get started. Either way I hope you enjoy podcasts the way I do and I look forward to listening to your show one day.
About the Author
Bruce Outridge has been a professional artist for almost two decades. Starting his visual art business in 2003 as a part time venture and then taking it full time in 2006 has helped him to learn many things about building a business.
Today Bruce is an artist, author, media consultant, and speaker. He has been a professional cartoonist for over a decade, author of five books on business and leadership, media consultant, and inspirational speaker to groups helping inspire their audience.
Bruce is the host and producer of two podcasts, the Inspiring Youth television show and has been a columnist and social media expert for companies since 2007. This all began after a 25 year driving career as a professional truck driver and fleet supervisor.
Bruce is a member of the Canadian Association of Professional Speakers, the Hamilton Niagara Fleet Safety Council, Oakville Arts Council, The Barbados Arts Council, the International Society of Caricature Artists, the Association of Canadian Cartoonists, and the Burlington Chamber of Commerce. The best place to start to learn more about Bruce is at www.bruceoutridge.com
We had a great launch last week for my latest book You’re Not Done Yet. As much as I do many interviews with other people if someone asked me about the book it would very hard to tell you about it. So we thought a good way to offer an overview of the book in an interesting way is through an interview. In the video below my wife Carmen interviews me about parts of the book. I think she did a pretty good job, but then again I’m biased. You can get your copy of the book here, but you’ll enjoy it more by listening to the video below. Enjoy!
About the Book
You’re Not Done Yet is a guide to helping you create the life you want by showing you people who have gone before you. Have you struggled with finding a purpose to your life? Have you felt low self-esteem due to little education or perceived imperfections in your life? Learn how your values, your creativity, and your talents all play a part in life and how to take those unique traits to create a successful future. Find your purpose, inspire others, and create a successful life. You’re not done yet! You can find out more about the book at www.yourenotdoneyet.ca and you can purchase it in eBook and paperback forms on Amazon through this link https://www.amazon.com/Bruce-Outridge/e/B00FDZODLO
If you follow the Cashing in on Creativity Podcast you may have heard a guest recently by the name of Juliet Clark. Juliet is a creative entrepreneur specializing in book marketing and publishing. She also has her own podcast called Promote, Profit, Publish which she hosts under her brand Super Brand Publishing business. She offered some great tips on marketing and publishing a book so if interested in that topic have a listen to the podcast episode. http://cashinginoncreativitypodcast.com/cc172-marketing-your-book-with-juliet-clark
Juliet and I connected on LinkedIn and since then I had the pleasure to be on her podcast among others through her connections. Recently the episode on her podcast where I was a guest went live and we talked about how to improve your business through podcasts and building income in that space. This is a great show and I highly recommend it. Have a listen to the episode and I suggest subscribing to the show. I do.
About the Podcast
Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up.
Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book. Promote Profit Publish Podcast
It’s one thing for me to tell you about the book, but when other people tell you it’s different. Paul Copcutt and I have been working together for years and he has been very inspiring in the creation of my book You’re Not Done Yet. In fact Paul wrote the foreword for the book and created this video to be played at the launch for the book. Watch the video from Paul and see for yourself. Thanks Paul.
About Paul Copcutt
Paul Copcutt is a branding expert and entrepreneur from the Hamilton Ontario area. He helps business owners and entrepreneurs create unique brands allowing for a foundation for a strong business. You can learn more about Paul and his work at www.paulcopcutt.com
About the Book
You’re Not Done Yet is a guide to helping you create the life you want by showing you people who have gone before you. Have you struggled with finding a purpose to your life? Have you felt low self-esteem due to little education or perceived imperfections in your life? Learn how your values, your creativity, and your talents all play a part in life and how to take those unique traits to create a successful future. Find your purpose, inspire others, and create a successful life. You’re not done yet! You can find out more about the book at www.yourenotdoneyet.ca