It amazes me how non-creative people can be in a time when creativity for your life and business are so important and it can be the difference between standing out from the crowd and making your mark. As we go through the pandemic people scrambled to start some type of project from home and for many it was a podcast or YouTube channel. When Zoom became popular and easy to use the amount of virtual meetings and podcasts went through the roof. Everybody became a podcaster.
In the trucking industry truck drivers became heroes along with other essential workers because they were keeping the grocery stores stocked when everyone else was locked down. People started to say thank you to truck drivers for the work they do and the hashtag #thankatrucker appeared in everything from t-shirts to tractor trailers and more. That hashtag has been used by so many different companies that when you hear it now you have no idea who’s company it represents. Truck drivers went from being thought of as reckless are now being thanked for driving down the street. Unfortunately it has become too much and is now losing the effect it was meant to have.
I have had people copy everything from the programs I use to how I use them. I have even been to websites of competitors of mine where they have used my copy and programs almost word for word. It doesn’t make you unique when you do that it makes you the same as everyone else and actually detracts from your brand because people have seen your message elsewhere. That is one of the reasons that I created the Cashing in on Creativity Podcast so that visual artists can learn from what musicians are doing and musicians can learn from what authors may be doing. When we copy each other we all look the same and no one stands out.
I was asked the other day how come I don’t use the green screen feature in Zoom? The answer, everyone else is using green screen and most of them look like crap. You’re wearing a suit but trying to look like you’re on the beach. You’re in your pajamas but look to be floating in outer space. I spent money on setting up my studio so people would know I am in a proper studio by investing in equipment and more. Forget the fancy gimmicks and work on technique and improve your content authentically. If your topic deals with being outside then go outside. If you are dealing with finances stand in front of a bank machine or building.
About the Author
Bruce Outridge is an artist, author, media consultant, and speaker. He has been a professional cartoonist for over a decade, author of five books on business and leadership, media consultant, and inspirational speaker to groups helping inspire their audience. Bruce is the host and producer of two podcasts, the Inspiring Youth television show and has been a columnist and social media expert for the transportation industry since 2007. This all began after a 25 year driving career as a professional truck driver and fleet supervisor. You can learn more at www.bruceoutridge.com
Have you ever wondered how some people create content on a regular basis always having something to say or share on social media? There are a couple thoughts to creating content, one side says don’t create but curate by sharing other people’s content onto your profiles. The other side says create your own content and share that with your audience. Both sides are correct but really it comes down to your audience and the platform you are on. I like to use a mix of both on my profiles. Platforms like LinkedIn and Twitter are good for curating content as there are many experts and information on the platform with good information that can be passed on freely. Facebook, Instagram, and YouTube are platforms that perform better when you produce your own content to post. So what type of content should you post?
As far as specific content type that will depend on your audience and the reason you are engaging on the platform. When creating content I like to create evergreen content that can be shared many times but share it timely on social media. Many people do the opposite and create content on a specific situation but then it can only be used once. “Evergreen” content is content that does not revolve around a specific date. It can be applied at any time by the reader and is always timely.
Timely content as I call it is content for a specific issue and may not be relevant at a later date. If all of your content is time specific you will be forced to create a lot of content and it may not be relevant long enough to get you the traction you need.
How to ride a bicycle – This article could apply at anytime for anyone wanting to learn to ride a bicycle. Good evergreen content
How to ride a bicycle in 2020 during Covid-19 – Timely content that may not be relevant to be shared after 2020. Good timely content.
How to make your evergreen content timely
More tips were included in my monthly newsletter on how to create content and communicate with your audience. Get the Creative Connection sent to your email each month and improve your business. Sign up here.
About the Author
Bruce Outridge is an artist, author, podcast producer, and creative entrepreneur. His work focuses on inspiration, communication, and content creation and he shares inspirational interviews on his podcast Cashing in on Creativity Podcast. You can learn more about Bruce and his work at www.bruceoutridge.com
It is amazing what opportunities can stem from an interview. Earlier this year I had the opportunity to be a guest on Read My Lips Radio with host Bonnie D Graham (a.k.a Radio Red). We hit it off so well that when she began hosting a new show about technology she asked me to create a panel that could talk about technology and the future in the transportation industry. Although there were many people in the industry I chose four people that use it daily and are from different sectors of the industry. Included were Vickie deVos of iMVR, Chris Harris of Safety Dawg, and Jeremy Thiel of DriverCheck. We all get along and had a great time. Have a listen to the interview through the links below and I am sure you will be as inspired as I am with host Bonnie D Graham. Enjoy.
About the Show
Ripped from the headlines: transwood.com: “Technology is becoming an increasingly important part of everyday trucking life…improving trucker safety, efficiency and saving transportation companies…a new mobile app [Jan. 2019] helps truckers find safe and close-by parking spaces via smart phone, in-cab information systems and the DOT 511 platform.” trucks.com: “Zero-emission (ZE) truck and bus models are on the verge of a major surge in the United States and Canada. Among the fastest-growing vehicle segments in the U.S. and Canada are medium-duty trucks typically used for urban delivery.” inboundlogistics.com: “Trucking companies and fleet managers must incorporate emergent tech and process innovations to stay relevant and retain their competitive edge.” We’ll ask Bruce Outridge, The Lead Pedal Podcast for Truck Drivers; Chris Harris, Dawg On-It Trucking PAWEDcast; Vickie DeVos, Fleet-Tax Services and iMVR Canada; Jeremy Thiel, DriverCheck, for their take on Tech and Future Trucking.
I always have fun talking with fellow radio host Stan Campbell. This time Stan had questions about my latest book You’re Not Done Yet. Check out the interview below or listen in on your favourite podcast platform. The interview is around the halfway mark of the show. You can learn more about the book here.
Trucker Radio’s News & Talk Show with Stan Campbell and Tim Denis. This week, Truck News Magazine Editor James Menzies checks in after a long absence, and Derek Clouther checks in from Alberta. Our guest this week is Lead Pedal Podcast host and producer, Bruce Outridge.
About Trucker Radio
The syndicated Canadian Trucking News Radio show was launched in May of 2006 and aired on thirty-five radio stations throughout Canada. Over the past ten years, the show name changed and stations were added, including four stations in the USA, one in Europe and Australia. The radio show evolved through several incarnations from The Canadian Truck News Radio Show, to American Driver Radio to the Driver Show, and now simply Trucker Radio.