Using the tradeshow for the entrepreneurial advantage

Well tradeshow season has officially begun. As many of you know I will be at the Striling Truck Show this weekend myself. For those of you selling wares along with the many other vendors remember a couple of things: one, enjoy yourself. The shows are suppose to be fun for everyone including the vendors. Two, if you sell everything then great, but use this time to talk with customers and find out what you could be doing differently. Three, keep an eye out for new product opportunities. Fourth, get to know your competition and your friends. I have had tradeshows where no one showed up, but I ended up getting work from other vendors because we struck up a friendship. Every person in attendance is an opportunity.

Good luck and enjoy.

Bruce