Bruce Outridge
Artist | Author | Radio & Podcast Producer | Television Host
Category: Marketing Tips
There is Nothing like the Beginning of the Year for a Fresh Start
It doesn’t matter whether you had a good year or a bad year in business things can always be improved for the better. If things have gone well this year you may want to look at how you can increase profits for next year.… Continue Reading “There is Nothing like the Beginning of the Year for a Fresh Start”
Publicity-The Best Marketing You Can Get
I can’t believe they didn’t take the deal, I can’t believe they let that expertise slip through their fingers. That’s what most of us were thinking as we watched the latest version of Dragon’s Den last night. It was young entrepreneur night and a… Continue Reading “Publicity-The Best Marketing You Can Get”
Is Your Pricing Structure Hurting Your Business?
There is nothing to that can take away the trust of a customer than non-structured pricing of your products or services. Not to say you can’t have sales, or change pricing but you need to have some kind of structure for it. I work… Continue Reading “Is Your Pricing Structure Hurting Your Business?”
Making Small Opportunities into Big Ones
Time is precious to all of us and entrepreneurs are busy doing everything from being the janitor to the CEO. So spending time with uneventful opportunities may seem like a low priority to many people. Many times however, those small opportunities can turn into… Continue Reading “Making Small Opportunities into Big Ones”
It’s Not Because You’re Doing it Wrong, You’re Not Doing It Long Enough!
If you’re in your twenties you’re probably thinking I am talking about sex with a headline like that, but the truth is I’m talking about marketing and advertising. As entrepreneurs we have all launched products or services thinking that they will be a success,… Continue Reading “It’s Not Because You’re Doing it Wrong, You’re Not Doing It Long Enough!”
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The Lead Pedal Podcast with Bruce Outridge
The Lead Pedal Podcast
- LP1524 Understanding LMIA in Trucking: How the System Works and Where Newcomers Get Exploited
- LP1523 Misclassified and Misled: How Driver Classification Impacts Immigrant Truck Drivers
- Shifting Gears EP12: Trucking in Turmoil: Confronting the Industry's Biggest Challenges in 2026
- LP1522 New Wheels, New Roads: Immigrant Workers Driving Canada's Trucking Industry
- LP1521 Why Drivers Leave Your Carrier in 2026 (And How to Stop It)
- LP1520 What Drivers Want in 2026 – And Why Clifford Walker Transitioned from Trucking to Real Estate
- LP1519 Why Drivers Are Not Numbers – And How to Keep Them Happy at Your Carrier
- LP1518 Protecting Your CDL-PT3: How Good Carriers Help Drivers Safeguard Their Future
- LP1517 Chameleon Carriers-PT2: What Truck Drivers Must Ask Before Signing On
- LP1516 Finding the Right Carrier-PT1: What Makes a Good Trucking Company for Drivers
Bruce Outridge Productions
Bruce Outridge 