There is nothing to that can take away the trust of a customer than non-structured pricing of your products or services. Not to say you can’t have sales, or change pricing but you need to have some kind of structure for it. I work with many event coordinators and some of them will change the pricing based on the client. So one time they are hiring you for $100 and the next time $65.00. This waters down your brand and clients will never feel the pricing is fair. I learned long ago to fix my pricing and add or take away items to try and meet a clients budget. That way you stand firm with your pricing yet don’t feel that you have been taken for a ride. You may lose a few clients but in the end you will be happier about it.
About the Author
Bruce Outridge is a business and leadership consultant. For more information visit his website at www.outridge.ca
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