Bruce Outridge
Artist | Author | Radio & Podcast Producer | Television Host
Category: Customer Service
The Cost of a Smile
Who is the face of your company? Do they understand the importance of a smile to how they greet people. It is amazing how smiling can make your whole demeanour so much different. What it does for the face of your business is even… Continue Reading “The Cost of a Smile”
Is Your Pricing Structure Hurting Your Business?
There is nothing to that can take away the trust of a customer than non-structured pricing of your products or services. Not to say you can’t have sales, or change pricing but you need to have some kind of structure for it. I work… Continue Reading “Is Your Pricing Structure Hurting Your Business?”
What Have You Learned from Business?
Things have changed so my wife tells me. Every time I hear politicians promising the world, or a new great idea by industry gurus I start to shutter. She says I never used to do that in the old days and she’s right, and… Continue Reading “What Have You Learned from Business?”
Is the Way You Operate Your Business Killing Your Business?
So you’ve completed your education, you’ve put in years of experience, and you’ve built a name of someone who has the knowledge that can really help others be successful in their lives. I know because at every moment they will tell me how successful… Continue Reading “Is the Way You Operate Your Business Killing Your Business?”
Pricing Your Products
One of the areas that many businesses struggle with is pricing of their products. Many times these prices are set low at the beginning of a business startup or just a guessing game for the most part. There are different methods to determine pricing… Continue Reading “Pricing Your Products”
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The Lead Pedal Podcast with Bruce Outridge
The Lead Pedal Podcast
- LP1524 Understanding LMIA in Trucking: How the System Works and Where Newcomers Get Exploited
- LP1523 Misclassified and Misled: How Driver Classification Impacts Immigrant Truck Drivers
- Shifting Gears EP12: Trucking in Turmoil: Confronting the Industry's Biggest Challenges in 2026
- LP1522 New Wheels, New Roads: Immigrant Workers Driving Canada's Trucking Industry
- LP1521 Why Drivers Leave Your Carrier in 2026 (And How to Stop It)
- LP1520 What Drivers Want in 2026 – And Why Clifford Walker Transitioned from Trucking to Real Estate
- LP1519 Why Drivers Are Not Numbers – And How to Keep Them Happy at Your Carrier
- LP1518 Protecting Your CDL-PT3: How Good Carriers Help Drivers Safeguard Their Future
- LP1517 Chameleon Carriers-PT2: What Truck Drivers Must Ask Before Signing On
- LP1516 Finding the Right Carrier-PT1: What Makes a Good Trucking Company for Drivers
Bruce Outridge Productions
Bruce Outridge 