Category: Business

Branding basics with Paul Copcutt

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In this double header with branding expert Paul Copcutt as the two talk about creating your personal brand to be different from the crowd and improve your business. Learn why showing a personal side in your business can help you step ahead of the… Continue Reading “Branding basics with Paul Copcutt”

Are you too social?

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In this episode we discuss how using social media to complain about customers could be damaging your career or business. As a driver you may be compromising incident investigations and more by posting images on social media before the investigation is complete. Find out… Continue Reading “Are you too social?”

Are you holding back your own business with missed opportunity?

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It continues to amaze me how many entrepreneurs and small business owners spend so much time trying to search out business, but miss great opportunities when presented to them right under their nose. It baffles me, but I see it all the time. People… Continue Reading “Are you holding back your own business with missed opportunity?”

Improve your LinkedIn profile with Paul Copcutt

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Bruce chats with branding and LinkedIn expert Paul Copcutt on how to improve your LinkedIn profile and work with the platform to get the most benefit for your business. The two talk about recent changes to the platform and what you need to do… Continue Reading “Improve your LinkedIn profile with Paul Copcutt”

Become a Personal Brand with Paul Copcutt

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Bruce chats with branding expert Paul Copcutt on the importance of creating a strong brand as an employee in the trucking industry. Understand why having a brand is important even if you are not in business and how that can help you move into… Continue Reading “Become a Personal Brand with Paul Copcutt”