Bruce chats with branding expert Paul Copcutt on the importance of creating a strong brand as an employee in the trucking industry. Understand why having a brand is important even if you are not in business and how that can help you move into the top 20% of the fleet where the opportunities are for the future. Paul specializes in helping employees with their personal brand creating strong careers for the future. Learn more about Paul and his work at www.paulcopcutt.com
The Tune of the Week is by the Road Birds and their song Lonesome Star off their Round Trip Album. You can purchase their music at www.cdbaby.com/roadbirds
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The Lead Pedal Podcast is a show for those in the trucking industry wanting to improve their careers or businesses. The shows include interviews and topical information relevant to the transportation industry. The show is published every Tuesday and is available at www.theleadpedalpodcast.com , ITunes, Stitcher, Tunein, SoundCloud, and other popular podcast platforms. You can learn more about Bruce Outridge and the bands behind the music of the show at www.bruceoutridge.com under the podcast tab.