It continues to amaze me how many entrepreneurs and small business owners spend so much time trying to search out business, but miss great opportunities when presented to them right under their nose. It baffles me, but I see it all the time. People will attend networking meetings hoping to meet thirty people and give out their cards. Here is the baffling part, when those same people are presented with an opportunity to be interviewed in the media where thousands of people can hear them they turn it down or don’t respond. I have always grabbed opportunities when they present themselves and had a similar opportunity happen the other day. Here is how it happened to me and why it is important to respond quickly.
I was invited to speak at an event as a keynote speaker helping youth determine their career paths. This is an event where men help coach boys with their careers and each table at the event is a mix of coaches and students. The event has around 400 people in attendance with a few keynote speakers. Table discussion is encouraged in an attempt to get the coaching going and allow people to get to know each other. It was my first time at the event and didn’t know anyone at the table. As the evening went on we got to know each other and then I went to speak. When I came back from my presentation we continued on with the discussions and then things came to a close. Before the table broke up the person sitting next to me asked if I had ever thought of doing a television show. ”Call me if you’re interested he said?” I hadn’t really thought about it but I also understand the importance of having “television show host” on your resume.
I called the next day and after a few email exchanges we booked a meeting to talk more about the opportunity. I went in as prepared as I could with a concept thought out and other information much like a job interview. We are now in working to solidify the concept and set up a schedule. I would call that a success!
I don’t know how many times I have offered to do an interview with people and they don’t take the opportunity or even return calls. Hosts and producers are not going to chase people and those that don’t respond to my offer are normally taken off the list for future shows as well.
Interviews on podcasts, television shows, radio, and other media are key marketing points that live on long past the actual interview allowing for long term exposure. Being interviewed gives you instant credibility and shows you as a authority in your space. It can also be shared among your network giving you great marketing content and added exposure. Click this link to check out how a recent television appearance helped me.
If you are approached about doing an interview here is the process.
I wish you luck and hope to be the one interviewing you one day.
About the Author
Bruce Outridge is an artist, author, consultant, and speaker on business and leadership. He hosts two podcasts, author of four books, and is a professional speaker. He speaks on how to market your business, creating content, and conducting yourself for interviews and media. You can learn more about Bruce and his work by visiting www.bruceoutridge.com