Succeeding in Business Starts with Common Sense!

It is not enough that there is senseless crap going on in this world, I don’t believe in Armageddon or any of that the world will end stuff but some days I read the paper or watch the news and wonder if maybe the “End of Lifers” could be right. That is why I feel it is up to each of us to pick up the ball however we can to make the world a better place. To me that means having a good personal life, enjoying my hobbies, and creating a successful business doing the things I love. I think that is true for most people and depending on your circumstances anything can be attained. That track however, comes with some common sense thinking and although it can be a one track mind type of thinking as to I will do what I please to be successful in business it also takes working with other people. I might choose that everything I do is for me but in reality if I don’t make my clients happy my track may be stopped with a giant road block. This doesn’t matter how small or large your business is you have to work with others.

The other day I was at a client’s location and a driver for that company went to pick up a load at a client site and didn’t bother to take an empty trailer with him, apparently a normal procedure for this customer. With a distance of 60 kilometres and a now frustrated customer the dispatch department had to frantically arrange new plans due to the lack of diligence by this driver. When questioned about the incident the driver had a lame excuse that could be solved with a bit of common sense. He got off with a warning and slap on the wrist but if it had been me I would have charged him with dollars to his pocketbook, that would have woken him up. When you don’t use common sense in your business you are dropping the ball. You are making others make up for your mistakes and your business will get a name of being the type of company that drops the ball. Due to that one area of negligence, this owner operator made a stupid mistake, the company looked stupid in the eyes of their client, their client is wondering what the company is thinking, and the costs of rectifying the situation are not only monetary but the relationship with the client has to be repaired. All because someone didn’t use some common sense early in the morning.

The next time you think I should do that but I can’t be bothered you should rethink your decision. Who are you hurting by not doing that task, what kind of pressure are you putting on the rest of your team, how will you look in the client’s eyes? Taking that extra step will help you stay on track for that successful career we talked about earlier, step up or step out!

Bruce Outridge
Bruce Outridge

About the Author

Bruce Outridge is a business and leadership consultant specializing in the transportation industry. For more information on his work please visit his website at

One Comment on “Succeeding in Business Starts with Common Sense!

  1. Unfortunately it’s not called “common” sense anymore. Now it’s called “uncommon” sense.

    Good Post!


%d bloggers like this: