Tag: business

Marketing Your Plan or Planning to Market

Posted on March 10, 2011 by Bruce

I recently gave a presentation to a group of enthusiastic recruiting specialists on using social media to find professional truck drivers. There is a huge driver shortage coming in the industry and marketing and recruiting will be a significant issue. The one thing that… Continue Reading “Marketing Your Plan or Planning to Market”

Category: Marketing TipsTags: articles, Bruce Outridge, business, business planning, entrepreneur, Marketing Tips, Outridge Consulting Services

Are you following your game plan?

Posted on March 1, 2011 by Bruce

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Are you following your game plan? Many people especially entrepreneurs, marketing specialists, artists etc. have great intentions of creating a marketing plan and implementing it, however when they don’t see any results they start to slip into that complacency stage assuming nothing is working.… Continue Reading “Are you following your game plan?”

Category: Leadership, Marketing TipsTags: articles, Bruce Outridge, business, complacency, entrepreneur, Goal setting, Outridge Consulting Services

Are You in Business or Not?

Posted on February 10, 2011 by Bruce

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It totally amazes me how many people run around yelling I am in business, I am in business! They set it up, roll it out, and then sit on the couch and complain that it is slow. Too many people sit on the fence which… Continue Reading “Are You in Business or Not?”

Category: LeadershipTags: articles, Bruce Outridge, business, entrepreneur, Outridge Consulting Services

Marketing With Social Media

Posted on February 3, 2011 by Bruce

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Many companies are starting to jump on the band wagon with social media such as Facebook, Twitter, and others. Should you be part of this marketing buzz? Well I tell my clients this, it is more important to be on social media if your… Continue Reading “Marketing With Social Media”

Category: Marketing TipsTags: articles, Bruce Outridge, business, entrepreneur, Marketing Tips, Outridge Consulting Services, Social Media, transportation industry

Working on it or in it?

Posted on January 20, 2011 by Bruce

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Many of us entrepreneurs, especially those of us that provide a service can get very bogged down in the day to day details of running a business and lose the focus of working on getting new business. One way to help in that area… Continue Reading “Working on it or in it?”