The Secret to Reusing Content

Bruce Outridge

Have you ever wondered how some people create content on a regular basis always having something to say or share on social media? There are a couple thoughts to creating content, one side says don’t create but curate by sharing other people’s content onto your profiles. The other side says create your own content and share that with your audience. Both sides are correct but really it comes down to your audience and the platform you are on. I like to use a mix of both on my profiles. Platforms like LinkedIn and Twitter are good for curating content as there are many experts and information on the platform with good information that can be passed on freely. Facebook, Instagram, and YouTube are platforms that perform better when you produce your own content to post. So what type of content should you post?

As far as specific content type that will depend on your audience and the reason you are engaging on the platform. When creating content I like to create evergreen content that can be shared many times but share it timely on social media. Many people do the opposite and create content on a specific situation but then it can only be used once. “Evergreen” content is content that does not revolve around a specific date. It can be applied at any time by the reader and is always timely.

Timely content as I call it is content for a specific issue and may not be relevant at a later date. If all of your content is time specific you will be forced to create a lot of content and it may not be relevant long enough to get you the traction you need.

For example:

How to ride a bicycle – This article could apply at anytime for anyone wanting to learn to ride a bicycle. Good evergreen content

How to ride a bicycle in 2020 during Covid-19 – Timely content that may not be relevant to be shared after 2020. Good timely content.

How to make your evergreen content timely

More tips were included in my monthly newsletter on how to create content and communicate with your audience. Get the Creative Connection sent to your email each month and improve your business. Sign up here.

About the Author

Bruce Outridge is an artist, author, podcast producer, and creative entrepreneur. His work focuses on inspiration, communication, and content creation and he shares inspirational interviews on his podcast Cashing in on Creativity Podcast. You can learn more about Bruce and his work at

%d bloggers like this: