One of my favourite types of foods are peanuts, even better are the ones that you have to break the shell to get them out sometimes to find they are not very big. Recently we were on vacation and I was munching on a bowl of these peanuts and watching the activities in the streets and I started thinking how similar the peanuts were to entrepreneurship. Now don’t start emailing me with comments I am not making fun of entrepreneurs more so the fear factor that goes with entrepreneurship. Think of yourself as the peanut in that shell. Sometimes when people try to break open the peanut shell the peanut breaks in half, this is the entrepreneur that has an idea, but is afraid to move forward so they do everything to make sure the shell breaks away from them. Then there are the peanuts that you find two inside half the shell, these are the entrepreneurs that are sticking close to family because they will tell them how great their ideas is so that they don’t offend them. Finally we have the entrepreneur that jumps right out of the shell on the first break and are ready to go and challenge the world.
Entrepreneurship is not easy, but it is exciting and something that should be viewed as a start on a journey. The important part is to start down that journey and keep tweaking the processes and service you offer until you a successful formula. Many entrepreneurs keep investigating an idea until it is thought out it so much it has passed the introductory phase and is on the market be someone else. Entrepreneurship is meant to be a little scary, it is meant to keep your blood pumping, and the possibility failure or success is what keeps you working hard at your venture.
If you are the first type of entrepreneur afraid to jump out of your shell then find someone with the strengths you lack and take that leap. If you are the second type of entrepreneur that is sticking by friends to keep a friendly atmosphere, but never getting the venture started then find someone you don’t know or introduce it to the market and see if people by it. Friends and family may be telling you what you want hear, but that is not always helpful. If you’re the third type of entrepreneur give it all you got and never look back. The road is ahead of you. Either way becoming an entrepreneur is all about breaking out of your shell.
About the Author
Bruce Outridge is an entrepreneur and author of the books “Running By The Mile,” and “How to Start an Artistic Business in 12 Easy Steps.” For more information on Bruce and his work please visit his website at www.outridge.ca