Complacency Almost Killed Me!

I’ll never forget it, it was the perfect day for driving. A beautiful sun was overhead, fresh spring air out of my window, dry roads, and nothing but flat land highway with no four wheelers bouncing around like ping pong balls. For a professional truck driver the conditions couldn’t get any better, my truck was clean and I was feeling good. I was west of Chicago on my way to Nebraska and things were good. It was almost to the point where it was getting boring and my mind was starting to drift into that complacency mode where it needed a wake up. That being said, I was thinking of a cup of coffee, not the situation that happened. I was just cruising along at 55 mph when over the C.B. radio I heard the words “Here he comes!” I looked to the left and saw a car spinning out of control through the median from the other side of the highway towards me. The car had been cut off by another passing driver and had lost control. As I quickly evaluated the situation I realized we were going to hit head on if I kept going on the same path because the car was aiming straight across both lanes of ahead of me. I locked up the brakes sending smoke from the tires surrounding my rig and started to steer toward the left lane of the highway. The car coming through the median managed to stop in the right hand lane of the highway on my side. As the traffic on the highway came to a stop and the smoke cleared I rushed out of the truck to see how we ended up expecting to see much damage from the situation. As I came around the front of the truck, the driver of the car began to thank me repeatedly, “Thank you, thank you” he kept saying. His vehicle had stopped 2 inches from the fuel tank on the right hand side of my truck. Had he hit my fuel tank  the situation would have been quite different. That car was filled with a family of four going on vacation.

That happened 20 years ago and I still remember it like it was yesterday. The reason I write about it is many people get into that mode of complacency on a regular basis. Evaluating your conditions, that includes your mindset at the time regularly can be the key between an incident or not. Keeping fresh in your job, your life, and your processes will make the difference between being a statistic and being successful. Complacency almost killed me don’t let it kill you!

For information on programs for your team on complcency visit the presentations page on the Outridge Consulting Service’s website at http://www.outridge.ca

Professional Drivers -Time to Step Up!

I was reading an article in Today’s Trucking Electronic Magazine about how drivers are going to be forced to cut corners due to changes in the hours of service regulations  being proposed in the U.S. Now I can understand from an industry standpoint there may be some hesitation about that, but from a driver standpoint that shouldn’t cause you to cut corners. It was pointed out in the article that due to a shortening of driving time drivers would start cutting corners while doing their pre-trip inspections. To me that is crazy, to think that drivers would skip inspecting their units to save fifteen minutes of time. To me that is bad time management and though I feel there will be a few that think this is the best plan they can think of, any professional driver should be planning their days to most benefit from the hours available. The company you run for should be adjusting their traffic lanes  and manpower to best fit the flow of freight through their business.  These type of adjustments are the best way to tackle changes in the regulations. Companies will need to spend some time on educating their shippers on the changes and how it affects freight flow. They should also be helping drivers learn how to run more profitably through proper time management. Professionals don’t cut corners, they adjust and flourish. I hope you are a professional driver. To read the source article visit the link for Today’s Trucking http://www.todaystrucking.com/news.cfm?intDocID=25689&login=consulting%40outridge%2Eca&datalogin=%2A%3E%20J8NY0%28%5FJ%5C%26UP%20%20%0A

Are You in Business or Not?

It totally amazes me how many people run around yelling I am in business, I am in business! They set it up, roll it out, and then sit on the couch and complain that it is slow. Too many people sit on the fence which is why many businesses fail. If you are going to be in business, be in business. Operate it professionally, be active in it, and be proud of it. That is the best thing about entrepreneurship is that the losses or profits are a result of the work put in. If you aren’t dedicated to the business how can you expect your clients to be dedicated to your business. You don’t have to be perfect but you have to be improving. It doesn’t matter if that is investigating ways to make it better, or actually growing through more clients. Either be commited or get out of it. lack of professionalism just hurts all of us that are really in the game to win. i wish you all the best with your businesses.

Marketing With Social Media

Many companies are starting to jump on the band wagon with social media such as Facebook, Twitter, and others. Should you be part of this marketing buzz? Well I tell my clients this, it is more important to be on social media if your business is dealing with consumers and the public directly. That is where the public is and with over 500 million users on Facebook it is very hard to ignore that market. However if your business works directly with other businesses then social media may not be such a big deal especially if you market to large corporations. That being said I would still think about having a presence on the social media platforms. Remember like any other marketing campaign just signing up does not make you an instant hit. It will take regular upkeep which can be more difficult for most than actually signing on. So what do you need?

I have included some tips for you in this section to help create your own marketing campaign:

Keep it educational, social media is meant to create conversations, not just selling platforms.

Link social media platforms to achieve a presence on different networks.

Promote your profiles on all advertising and drive traffic back to your website.

Show links on your website to the social media platforms that you are signed on to.

Include social media as part of your exisitng marketing campaigns.

A blog is one of the best ways to educate your clients and prospects.

The top platforms to get started with are Facebook, Twitter, Linkedln, WordPress, and YouTube.

Colour Manage Your Time

Are you ready to be successful in 2011?Are you looking for that tip that will bring you more clients and more efficiency to your business? Then “Colour Managing Your Time” is the answer. Join us tonight for the workshop of the same name in Burlington, Ontario. Learn how to set your goals, manage your time, and organize and market to clients. For entrepreneurs this is a must workshop. For details on the workshop visit http://www.outridge.ca/publicworkshops.html and register today. We are on tonight!

See you there!

Bruce