Marketing is a two way street

We have all heard the stories of those companies that went on line and sold thousands of dollars of goods in moments. Musicians release albums and they sell overnight and so everyone feels that will happen if they offer products for sale online. So why doesn’t that happen when you place that one product you have online? Many that don’t like marketing or promoting in general will spend more time trying to market on line because it acts as a safety net. The problem is that sales online can give you a false hope for your own product.

Bruce with his books
Bruce with his books

Where many go wrong in marketing online is that they spend all their time there. They have websites set up, they get on social media, and they live online. There is nothing wrong with that but they are missing a big part of their marketing power. They are missing the part of people knowing you as a person or brand. If you are an entrepreneur starting out try meeting people one by one so they get to know you, feel comfortable with your brand, and are comfortable enough to buy your product. The same thing happens when you hear a new song even if you don’t know the band. You hear a cool song, investigate who sings it, learn more about the band or person, then if you enjoy their music when they release a new album you are on line buying it. Either way the people buying your product must know about you. It is harder to do that online than to build a following locally and getting other people to help build your brand.

So the best solution is to build your brand online and offline at the same time. Get out there and meet the people that may buy your products. Let people know who you are and why your brand is the best. People will buy from you because of you if they know you personally. Remember you are the brand of your product. Make sure people can trust your brand!

About the Author

Bruce Outridge is a business and leadership consultant and author. He is the author of the books Driven to Drive, Running by the Mile, and How to Start an Artistic Business in 12 Easy Steps. To purchase his books or to learn more about the company please visit his website at

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