Riding Your Passionate Wave

Have you ever seen someone extremely passionate about what they do, it’s electric, they have enthusiasm and excitement? As we all know however passion doesn’t bring the clients in the door, but it does keep you going when things are slow. I recently met with a client that was looking for ways to bring people through the door and convert them into clients. He is very passionate about having his business be the top of its class in the industry of training and has been working very hard to get to that spot. It has cost him a ton of money in regulatory fees and he has stiff competition from others working underhanded in the same market and area. He asked for my help and after meeting him at his offices and hearing his story and the passion in his voice I decided to work with him. So we can say that his passion paid off for him as far as getting help. It’s funny you can’t fake passion, many try, but when I am looking to work with people I want someone that cares, someone that will do the hard work to get the job done. I don’t have time to work with clients that don’t really want to reach for the sky, it doesn’t interest me. His passion for doing things right and not bowing down to competition that are doing things underhanded is what got my attention. As we were discussing some ideas to bring people through the door I kept focusing on his passion to not settle, to be the best. Even though he was trying to think of ideas he was very proud. He showed me around and was extremely proud of his offices, his shop, and his equipment. All I kept thinking is that this is what his potential clients need to see, they need to see the dedication and passion to the industry, to his clients. If you were looking to get training at a facility do you want to work with someone that does not care about you or someone that is dedicated to your success? I know what my answer would be! The best way to show his excitement and passion is to hold an event and bring people through the door. Sometimes standing up and holding on when people try to drag you down is the best way to show your dedication to a business. Sometimes passion has a way of creating great friendships and successful businesses. Lets hope so in this case, so far so good.

About the Author

Bruce Outridge is a business and leadership consultant and author of the books Driven to Drive, Running By The Mile, and How to Start an Artistic Business in 12 Easy Steps. More information can be found on his website at www.outridge.ca