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Just wanted to send a shout out and thank you to the Central Chapter of the Fleet Safety Council in Kitchener Ontario. They held a panel discussion today on the importance of having a social media policy in place and ways to protect your… Continue Reading “Fleet Safety Council Kitchener Holds Social Media Panel Discussion”
It is amazing to me how we forget the basic rules of the road after driving for a while. There used to be respect and consideration for others on the roadways, but today that has changed drastically. The biggest thing I have seen is… Continue Reading “Lane management, fact or fiction?”
As we roll into trade show season, the carriers will be out in full strength looking for potential candidates for their fleets. They’ll look real slick, have those glossy brochures available for you to take home, and will try to entice you with new… Continue Reading “Five Questions You Should be Asking Carrier Representatives”
You’ve probably ready them in the trade magazines, you know the ones, the ones that report on how good a company is to work for. I’ve read them many times and know of many of the companies that they talk about. Business is hard… Continue Reading “How Good is Your Company?”
You’re probably wondering why I am talking about brand in an article for truck drivers. When most people think of brand they think of company logos or storefronts, products and services, but very few think of themselves as a brand. It’s like sales, if… Continue Reading “The Professional Driver Brand”