Tag: Outridge Consulting Services

Marketing Your Plan or Planning to Market

Posted on March 10, 2011 by Bruce

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I recently gave a presentation to a group of enthusiastic recruiting specialists on using social media to find professional truck drivers. There is a huge driver shortage coming in the industry and marketing and recruiting will be a significant issue. The one thing that… Continue Reading “Marketing Your Plan or Planning to Market”

Category: Marketing TipsTags: articles, Bruce Outridge, business, business planning, entrepreneur, Marketing Tips, Outridge Consulting Services

Are you following your game plan?

Posted on March 1, 2011 by Bruce

Are you following your game plan? Many people especially entrepreneurs, marketing specialists, artists etc. have great intentions of creating a marketing plan and implementing it, however when they don’t see any results they start to slip into that complacency stage assuming nothing is working.… Continue Reading “Are you following your game plan?”

Category: Leadership, Marketing TipsTags: articles, Bruce Outridge, business, complacency, entrepreneur, Goal setting, Outridge Consulting Services

Complacency Almost Killed Me!

Posted on February 24, 2011 by Bruce

I’ll never forget it, it was the perfect day for driving. A beautiful sun was overhead, fresh spring air out of my window, dry roads, and nothing but flat land highway with no four wheelers bouncing around like ping pong balls. For a professional… Continue Reading “Complacency Almost Killed Me!”

Category: Leadership, Truck Driving ArticlesTags: articles, Bruce Outridge, complacency, industry information., Outridge Consulting Services, owner operators, professional drivers, transportation industry, truck drivers

Professional Drivers -Time to Step Up!

Posted on February 17, 2011 by Bruce

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I was reading an article in Today’s Trucking Electronic Magazine about how drivers are going to be forced to cut corners due to changes in the hours of service regulations being proposed in the U.S. Now I can understand from an industry standpoint there… Continue Reading “Professional Drivers -Time to Step Up!”

Category: Careers Tips, Truck Driving ArticlesTags: articles, Bruce Outridge, career information, Careers Tips, industry information., Outridge Consulting Services, owner operators, professional drivers, transportation industry, truck drivers

Are You in Business or Not?

Posted on February 10, 2011 by Bruce

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It totally amazes me how many people run around yelling I am in business, I am in business! They set it up, roll it out, and then sit on the couch and complain that it is slow. Too many people sit on the fence which… Continue Reading “Are You in Business or Not?”

Category: LeadershipTags: articles, Bruce Outridge, business, entrepreneur, Outridge Consulting Services

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