Artist | Author | Radio & Podcast Producer | Television Host
Most entrepreneurs I know are so busy that life seems to fly by at the speed of sound. The days start to flow into each other and before you know it another year has gone by. That happens to all of us and not just with work, but with kids, life and so on. As they say you should stop and smell the roses once in a while, you should also do the same with work. Stop, take a look back at what you’ve accomplished, look forward down the road to see what you would like to accomplish. Reorganizing is like spring cleaning, it rejuvenates you, creates a new space, and adds new vitality.
When’s the best time to do this reorganization? The best time for me is when you’re reviewing your profit and loss statement which I suggest at least annually, but semi-annually or quarterly is better. Look at the numbers, look at the products or services, which ones are moving, which ones are stale? Don’t go down the road for a whole year to find out you’ve been going in the wrong direction. My business has been successful because I have been able to change direction in a short period of time when I have come across an opportunity. As entrepreneurs our best plan for success is being able to change at rapid pace. Larger companies can’t change directions as fast as we can.
Remaining successful is about change, and change is about knowing the direction that is best for you. Don’t get caught behind the eight ball because you didn’t look at flow of your business. Stop, evaluate, and reorganize!
About the Author
Bruce Outridge is a business and leadership consultant for entrepreneurs. More information can be found on his websites at www.outridge.ca or www.bruceoutridge.com

As many of you know these days the world of business is largely who your connected with. That is why platforms like Linkedln have become so popular. Many times just getting to know someone is half the battle in getting the sale or project. This can happen in an impromptu meeting someplace and turn into a great working relationship. This has happened to me many times. Recently I was at an event where Dragon’s Den star Kevin O’Leary was giving a talk on investing. He told a story of how he was asked to go on a television show called Dancing with the Stars not to dance but introduce someone. Kevin refused the invitation explaining it would take him six hours flying one way for a two minute line. The producer got him to think about it by relaying he would be sitting next to Steve Wozniak, the other half of the Apple Company and someone that Kevin had always wanted to meet. Kevin accepted the invitation and the end result was a large business deal that never would have happened if Kevin hadn’t accepted the invitation.
So how far will you go for a connection? My wife sometimes doesn’t understand why I go to this meeting and that meeting sometimes with no result coming out of it. I explain things work in mysterious ways and many times months later the phone will ring and someone will have seen me at an event or read my articles in the magazines I write for. In business many times the payback comes at a much later date. We may not always drive or go far to make a connection but I am sure there are many of us that go to functions, get stood up for meetings, and generally think sometimes that being an entrepreneur is just a big waste of time. Then other days when there seem to be no business in sight the phone will ring with a large order. The secret is to accept every invitation within reason whether you see the potential for business or not because meeting people is half the battle.
In this world who you know and the connections you have are the first earmark of a successful entrepreneur. Take the opportunities and have faith down the road they will lead somewhere.
About the Author
Bruce Outridge is a business and leadership consultant. He helps entrepreneurs start successful businesses. Form more information visit his website at www.outridge.ca

Just when I think the world is becoming a little better I hear or read a story that blows my mind. Recently in the news was the story of a boy drifting at sea waiting to be rescued with his friends for days on end. Unfortunately the friends of this boy passed away waiting to be rescued but the story in the paper tells of a cruise liner passing by and people watching the boys in peril floating at sea. The passengers said they informed the crew of the sighting but nothing happened. The cruise liner kept its course and went by leaving the boys at sea. Now the reports say the Captain did not receive the communications about the boat in distress and others say he chose to stay his course. How that debate works out is yet to be seen. The reason I bring this up is that many people working for companies have specific policies in place about stopping or going off course, etc to help someone. As a professional truck driver in my career I have helped many people at the side of the road. A company I worked for gave me an award for helping an elderly couple stuck at the side of the road with a flat tire. That same company after a corporate merger years later put a policy in place against stopping to help people at the side of the road. So even if you want to help maybe you can’t. This topic has even prompted the television show, “What Would You Do?” showing how people react in certain situations.
You probably think I am going to tell you what you should do in these situations, but not only can I not tell you, but I don’t want to. This article is to get you to think about the person you are or the person you would like to become. I can’t even ask that question of myself, every situation is different so I really don’t know what I would do until an incident actually happens. I want you to put yourself in the shoes of the ship Captain.
If you were at the helm of the ship and assume that you did receive the message from your crew that a boat was in distress, but you have a strict policy not to change course. Would you have changed course anyway and rescued that boys in the boat or would stay the course and go on by? I believe even if you were to stay the course there are things you could have done to help, whether it be making a call, sending out a life raft, etc. I myself think I would have taken a chance to save a life, but then again that’s me.I ask you however, what would you do?
About the Author
Bruce Outridge is a business and leadership consultant. More information can be found on his website at www.outridge.ca
I am not a big fan of elevator pitches but it is important to be able to express yourself when talking with others. If you’re having trouble getting business maybe it is your explantation of what you do. Try to define your business into a one minute summary, it could be the gateway to a new world. Don’t be like the guy in this cartoon:

I was watching the news the other day and a story came on about replacing trees and planting them for Earth Day. The anchor person was interviewing a professional landscaper on the different types of trees and shrubs, how they should be planted, and the type of soil that should be used. Afterwards some Girl Guides came on and they were going to plant some new trees in the chosen park. For doing this they were getting a certain badge for an environmental credit that would go on their shirt sleeves as a task accomplished. Now I remember as a boy scout having to achieve certain levels and certain achievements in order to get badges for my shirts. I also remember those kids that had their whole shirt filled with badges from shoulder to cuff. Today those badges don’t seem too important but as kids they were goals to achieve and display proudly when completed. The story the other night got me thinking however, as adults maybe we should be wearing our accomplishments on our sleeves, the boost to our own self worth may be the best thing we could do for ourselves.
As an entrepreneur and creative individual I am always coming up with ideas for products and services and finding ways for them to be part of my business. I enjoy the creative process and seeing an idea come to fruition. My list of accomplishments are quite long and most people are in awe, yet I move on the next one trying to improve or create something new. I am at fault many times for creating items and moving onto the next one before letting the first one incubate and grow. I am okay with that, that’s how I am wired. Every so often however I stop in my tracks, take some time to think, and look over all the products and awards I have attained over the years. Now I am not telling you this to boast or make anyone feel as though they should keep up, that is not the point. I have a shelf in my office that the first copy of each new book, or magazine gets a spot on the shelf. You’re probably asking yourself why I do this and why you should care? I do this for me. I have written about this before about promoting yourself within your environment. Being able to look around you and see tangible accomplishments whether it was a course taken and completed, a book created, or an item that no one else would look at, but that has deep meaning for you. They are your badges.
Why write about this? I write about this to get you to stop. Take one moment out of your day today and think about the things you have accomplished. Think about the struggles you have gone through in your life and come out on top. Think about the goals you want to attain and where they will take you on your journey. By doing this on a regular basis you will start to a appreciate the things you have accomplished, you will stop comparing yourself to others and use them as inspiration instead of competing against them. You will fill your sleeves with badges. If your sleeves are empty right now, maybe you have some work to do. If your sleeves are full then feeling good about yourself and helping others maybe the next step. Remember as we get older the sleeves may move to the walls or the shelves, but the same basic principles remain, the badge of accomplishment!
About the Author
Bruce Outridge is a business and leadership consultant. He specializes in the transportation industry helping professional drivers and owner operators have successful careers. For more information visit his website www.outridge.ca