Move Forward by Looking Back

Sometimes we all get stuck in a rut especially in business, either sales plateau, the job becomes complacent, or promoting just seems to be stale. I find this happened in our business over the years about every two years, where a big kick start is required to get things going. Often times we see the work coming in regularly and we stop pushing ourselves into new areas, trying new marketing programs, or looking at our business as a whole. The trick for me is to find that excitement that I felt back in the beginning when starting my business. Do you remember those days, when there was no money coming in and the whole business was a fight to get going? I do and I keep those days very close to my heart because it is one of the ways of keeping myself in the zone.

Do you remember your first sale? Do you remember the first time the phone rang for your product or service? I remember it was about ten months into our business at a full time level that we got the call. We had just started that year full time and I had been retraining myself and marketing hard to get things started. We had been getting business but much of it had been because of out calls, networking, and attending various events. Things were going well, but it seemed to be a fight that kept me exhausted and wondering when things would break free. If you’re like me some days you would look at the phone and wonder if it was unplugged. Of course there is always the chance I didn’t pay the bill but at that point I knew it had paid the bill. As this was our first year of business I had signed up for every workshop that year put on by the Business Bureau in my city. These workshops were put on monthly at a small cost of twenty dollars each. I figured if I didn’t get any business and waited for each one to come along I wouldn’t go so I signed up for all of them at once. This trick which I didn’t know at the time enabled me to be eligible to be showcased in their newsletter and office building. As I had attended all these events I was also asked by the organizers to be on a panel for entrepreneurs. It was October and had been a long ten months. Amazingly that same day at about three in the afternoon, the same night I was scheduled to be on the panel, I remember answering the phone to someone I did not know, who found me without me calling them, they phoned to ask about my services. WHOO HOO! Was I pumped! I don’t remember if the client used my services but I was on a high when I attended the panel discussion later that night. I relayed the story to the panel that evening giving the other young entrepreneurs hope that the day the phone rings will come with hard work.

Often I look back on those days, I want that excitement back and I am the only one that can make that happen. If you often are wondering how to take your business to the next level think back to those older days when you had nothing to lose. Get that excitement back and you will begin working on projects to get things moving. Entrepreneurship is built on excitement and dreams for the most part, and that comes from within.

About the Author

Bruce Outridge is a business and leadership consultant and author of the books Driven to Drive, Running by the Mile, and How to Start an Artistic Business in 12 Easy Steps. For more information on Bruce and his work please visit his website at

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