Is Marketing Business Related?

When I started my business full time things weren’t as busy as they are today and like many entrepreneurs starting out I didn’t really know what I should be doing. Trying to follow all the books on entrepreneurship meant making sure I was using my days to full advantage and keeping busy with work related duties only. The problem is, what is a work related duty? Is it calling prospects, doing administration work, or working on a client project? Absolutely! What if you have no clients yet or not very many? Is creating position papers, updating your website, or creating a newsletter considered work related duties? This is where it gets very confusing, and in answer to the last question yes creating marketing materials is work related. Many people feel that if they aren’t talking with someone they aren’t working and they are wrong. What’s better, to meet someone in a coffee shop talking about nothing in particular so you feel busy, or creating a newsletter with information that will help show you as an expert and reaching your audience of 100?

The Social Media Guru
The Social Media Guru

I recently went through this scenario with a client. They didn’t feel that that creating marketing materials was considered working on their business because they had always worked with cold calling in the past. The truth is that the world has changed in business and with the world getting smaller people have many more choices to look for other vendors of products and services. Creating a presence on the web or in your community as someone of value should be a priority for any business. Large corporations in the old days would have things like television commercials, community open houses and such. These marketing ploys were too expensive for the small entrepreneurs, but today the web, email programs, desktop publishing, and now videos have evened out the playing field in marketing and every entrepreneur should have marketing as their priority.

In respect to the questions above, I would be putting marketing material creation above administration. So your priorities should be client work, marketing work, and then administration work. All aspects are important, but if you do no marketing you won’t have any clients, if you have no clients you won’t have any administration to do, and if you have no administration work you probably won’t be in business. If cold calling is your preferred way of contacting clients then you should continue to do that, but it is hard to believe you would call clients all day, that could be pretty taxing on anyone outside of a call centre. So make calls in the morning and work on marketing in the afternoon and so on. Don’t stop one to start another, they should all flow in to each other so that you are busy all the time. People ask if I am busy and I reply I am always busy, whether it is client work or my own marketing materials, writing a book, updating my website it is all working together to propel my business forward. Start having fun with your marketing and you will find it more enjoyable and easier to keep up for the long term.

About the Author

Bruce Outridge is a business and leadership consultant and author of the books Driven to Drive, Running by the Mile, and How to Start and Artistic Business in 12 Easy Steps. More information and articles can be found on his website at

8 Comments on “Is Marketing Business Related?

  1. You should also follow a healthy lifestyle: If you make a relatively small change in your whole lifestyle then there will be a big impact on the body and your
    health. Obesity is a health hazard, but there are ways to
    work with it, without compromising your health further. If you want extra
    support to write your goals in the STAR format just write an email to


  2. Definitely believe that which you stated. Your favorite
    reason seemed to be on the net the easiest thing to be aware of.
    I say to you, I certainly get irked while people consider worries that they
    plainly do not know about. You managed to hit the nail upon the top as well as defined
    out the whole thing without having side-effects , people could take a signal.
    Will probably be back to get more. Thanks


  3. I’ve been exploring for a bit for any high quality articles or weblog posts
    on this sort of space . Exploring in Yahoo I ultimately stumbled upon this web site.
    Reading this information So i’m glad to express that
    I have an incredibly excellent uncanny feeling I found out just what I needed.
    I such a lot indisputably will make sure to do not
    put out of your mind this web site and give it a look on a constant basis.


  4. It’s a shame you don’t have a donate button! I’d most certainly donate to this
    brilliant blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account.
    I look forward to new updates and will share
    this blog with my Facebook group. Chat soon!


  5. Attractive component to content. I just stumbled upon your website and
    in accession capital to say that I acquire in fact enjoyed account your weblog
    posts. Any way I’ll be subscribing on your feeds or even I achievement you get
    admission to constantly rapidly.


%d bloggers like this: