If there is one thing that many entrepreneurs have to do regularly is evaluate what they are doing and why. Many times we create programs that we think may be of interest to others and then struggle to sell them or take them to the level we hope to achieve. This has happened to all of us and if we can take the time to step back and take a whole hearted look at the program as a whole we may find the flaws that are stopping our success.
I recently went through this with one of my own programs, great interest but few buyers. After evaluating the clientele that were interested I found that many people weren’t ready to jump into a coaching program. Having a smaller option to offer them such as my book seemed to be less threatening and more inviting. I am now in the midst of revising the program into several packages that may be more appealing based on the questions I have been receiving from potential clients. The important part is being able to step back and take a look at the services you are offering and make sure they are still making sense to your target market. Target markets have a way of changing as industries change and if you stay with the same programs without evaluating them on a regular basis you may find that you are caught behind the times.
Another area that many people forget to evaluate is their marketing material such as business cards and more. We often will print 5000 out because it is economical to do so but if your information changes you have to throw out much of the material. I now order my cards in quantities of 1000 to 1500 which I know is enough for roughly a year. Get in the habit of evaluating your business on a regular basis and you will find it to be changing and growing the way your clients needs are therefore making you more successful.
About the Author
Bruce Outridge is a business consultant and author of the books Running by the Mile and How to Start an Artistic Business in 12 Easy Steps. For more information on Bruce please visit his website at www.outridge.ca