Using Audio Clips for Social Media

Bruce with microphone

What are audio clips? Audio clips are little sound bites with a static image and overlay wave files on top that match the voice. If you have watched any detective show in the last 10 years you’ve probably seen a voice audio clip. An audio clip is essentially a movie file but what makes it different are the wave files over the top of the image. This allows the listener something to view while listening to the sound.

Audio clips can be used for any length of a soundbite but are best for short pieces of audio such as a quote from an interview, a short ad message, or simple community message. I have seen it used for long interviews but anything over one minute in my mind should be a video where there is something to watch to hold the viewers attention.

Here is a sample of an audio clip

Interview Promo for Thomas Wade

You may be wondering where you would use an audio clip in your business? There are many ways to use and audio clip and it doesn’t have to be a serious quote. You can use it to preview a special interview or guest on a show. You can use it to promote a product or a service, or you can use it to show off your style of work as long as it is audio based.

Audio clips are best part of a broader marketing campaign that has a variety of content from video to audio clips and even written articles. They all can go together to make an entertaining marketing campaign even if the messaging is on one thing. If you think audio clips would enhance your marketing program and would like to learn how we can do that for you and help you with content for your campaign then visit our Fleet Media Services page with content creation items for the trucking industry. You can also email us at

About the Author

Bruce Outridge is a media specialist and content creator specializing in creating content for the transportation industry. He is the producer and host of The Lead Pedal Podcast, Lead Pedal Radio, and the Inspiring Youth Television Show. He has been in the transportation industry for over 40 years and you can learn more about him at
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