Tag: Bruce Outridge

How Good is Your Company?

You’ve probably ready them in the trade magazines, you know the ones, the ones that report on how good a company is to work for. I’ve read them many times and know of many of the companies that they talk about. Business is hard… Continue Reading “How Good is Your Company?”

Increasing Your Driver Net Worth

Frank was new to transportation and the company. Fresh out of school he was eager to learn the ropes and have a successful career. He asked many questions almost to the point of annoyance, but what many didn’t know he was watching to see… Continue Reading “Increasing Your Driver Net Worth”

The Professional Driver Brand

You’re probably wondering why I am talking about brand in an article for truck drivers. When most people think of brand they think of company logos or storefronts, products and services, but very few think of themselves as a brand. It’s like sales, if… Continue Reading “The Professional Driver Brand”

What They Don’t Tell You in School About Business

I often speak to youth groups about entrepreneurship and getting started in business. Not because I am as successful as someone like Richard Branson or other famous entrepreneurs, but often because of the business I started and my background. You can understand why when… Continue Reading “What They Don’t Tell You in School About Business”

What’s Your Style?

How important is style in your business? Do you have style? Do you need style? First you have to know what style is? In the art world many artists seek style, it shows independence, it shows uniqueness. Style can set artists apart and give… Continue Reading “What’s Your Style?”