Artist | Author | Radio & Podcast Producer | Television Host
How can you create a business that has focus, value to you, and operates with integrity? A value based business is the key to operating under your own rules and will help you decide on the type of projects you decide to take on and the clients you want to deal with.
Many creative entrepreneurs may not think about dealing with a certain type of client when they begin their business but having an idea of the type of projects you are willing or not wiling to do can have a big impact on your business.
I have five values that I believe have helped shape my career over the years and those values are still important in our business to this day. Those values help us determine who we will work with and what projects we take on. The five values that we work with are passion, respect, integrity, dignity, and experience. Looking at them through a basic lens may not offer you much advice on how to run your business, but when you focus on each value individually it creates a powerful business plan that can guide you to success.
We often don’t think of values when developing a business plan or operating our business but if you think of an accountant or other professional that can deal with
any type of business they can work with both good and bad people. If you have been watching the Michael Cohen trial in the United States you will see evidence of this situation. Bad choices with a focus on money and covering up of information have now got one very rich lawyer going to jail because he didn’t operate his business based on proper values. Now a creative entrepreneur may not be getting into bad projects at that level but it is still possible to operate your business under handed.
Since the beginning of 2019 I have had two incidents of copyright infringement on my work because other individuals were not operating with a value system and decided that stealing other people’s work instead of developing their own was the quick way to make a buck. Operating with values will stop you from doing things like these people have done and stealing other people’s products.
I have also found that operating based on values allows you to improve your processes and cover any misunderstanding from clients. Many times client projects can go bad if both parties don’t understand project details and the processes for a project. These types of disagreements when looked at rationally often help you clarify project details and understand what you are willing to do or not do for your customers.
So create a value based business and it can help you create a successful business based on your principles eventually helping you achieve success with your personal goals and values. It did for me.
About the Author
Bruce Outridge is an artist, author, podcast producer, television host, and speaker. He helps creative entrepreneurs create successful lives and businesses by creating careers using their talents. You can listen to Bruce’s podcast at the www.cashinginoncreativitypodcast.com and you can view videos on his Youtube Channel. You can learn more about Bruce and his work or book him to speak at your next event by visiting www.bruceoutridge.com
Halton industry Education Council was featured on the show in season one in a general way, but this season we wanted to showcase more about the Career Coaches events. There are two events one for women and one for men. These are one night events that allow students to be introduced to various careers in the community to help them make informed decisions for the future. As you may know the event I attended a couple of years ago was the inspiration for this show so I continue to showcase them here not only as a thank you but to help the young people that this show is created for.
I had the privilege of having David Vandenberg in the studio again this season to talk about the event. David was introduced to HIEC as a student learning about careers. He attended a career coaches event and since then has gone on to emcee the event over the last few years and does and amazing job.
Michelle Murray is the operations manager for HIEC and we sat down at their offices in Burlington to talk about the event and what it does for young people.
About the Show
Host Bruce Outridge will be showcasing youth that are doing ambitious things in our community. He will be interviewing ambitious youth, agencies, entrepreneurs, and other people working with the youth of today. Learn more about the show and the host at www.bruceoutridge.com or www.inspiringyouthtv.com
Check out the Career Coaches Events

See you there!
I talk to a lot of people in my work as a podcaster, television host, and speaker. Yet with all the interviews, all the handshaking and all the networking I am always amazed at the young people of the day. Oh sure they get a bad rap for their love of technology and lack of people skills. Many times we judge a whole generation based on the people we know in our own lives. When we take the time to venture out and understand, meet, and learn about others we understand or see the larger picture. It allows us to add context to their understanding of life.
I recently had the pleasure of chatting and speaking to a group from the University of Windsor and the Odette Accounting Society about leadership and careers. They are looking at big opportunities for their careers but maybe don’t really understand what the future will hold. The focus for young people is quite different for someone my age that has a different outlook in life.

With careers that now have a lasting effect of five years or less in life it is quite different than our careers of the past where people worked at a place for over twenty five years. I believe many just want to see where their lives will lead, but they don’t see it with things changing so fast in technology and business that they are almost stopped in shock not knowing which way to turn next.
This is why I have always been suggesting to young entrepreneurs to just get started on their career of choice today as no one can tell the future. I didn’t know I would have the career I have today because much of today’s technology was not developed years ago and not something I could have envisioned.
I am happy to see young entrepreneurs that are focused on the problems of today because those are the issues that are in the forefront today. I spoke with a team for my television show that developed a job app for young students not knowing where to find jobs. That technology was created out of their own needs to find a job and trying to help others at the same time. My own Son has found a passionate path in broadcasting all because he took a chance and started a podcast. There is a real need to just get started down that career path and find those things that you are passionate about.

Once young people get inspired to get started down a certain road they have the knowledge and skills that many of the older generation don’t have and can help us navigate future. Our job as an older generation is to show the leadership skills needed to be good people for the future. The job of the young person is to get inspired by their own lives so that they can begin to learn what really matters to them allowing them to create their career of choice.
About the Author
Bruce Outridge is an artist, author, podcast, television host, and speaker. He helps inspire and educate creative entrepreneurs to pursue their dreams by showing them those that have gone before them in similar ways. Bruce is the author of four books on business and leadership, hosts and produces two podcasts, co-produces the Inspiring Youth Television Show, and speaks to audiences throughout Canada. You can learn more about Bruce and his work at www.cashinginoncreativitypodcast.com or www.bruceoutridge.com
In this episode we take a look at Haltech. Haltech helps young entrepreneurs with technology based businesses start their business and get it up and operating. In this episode we talk with organizers of the program and students that are now helping other students through their business.
Check out a Portion of the Show
Check out some Behind the Scenes Footage
About the Show
Host Bruce Outridge will be showcasing youth that are doing ambitious things in our community. He will be interviewing ambitious youth, agencies, entrepreneurs, and other people working with the youth of today. Learn more about the show and the host at www.bruceoutridge.com or www.inspiringyouthtv.com
You may think it’s weird that a cartoonist, creative entrepreneur, and podcaster would be talking to an accounting group at the University of Windsor but it’s true. I am looking forward to returning to the Odette Accounting Societies’s Speaker Presentation. I first spoke to the group back in 2017 as we talked about networking, branding, and more. This is a great group and I am looking forward to the event. This year we will be talking leadership, customer service, and a host of other items. If you can join us please contact the Odette Accounting Society and I hope to see you at this inspiring event.

About the Author
Bruce Outridge is an artist, author, podcast and television host, and speaker. He has been helping people start creative careers for the last decade and works to inspire youth to start their journeys with information and determination. You can learn more about Bruce and his work at www.bruceoutridge.com