Artist | Author | Radio & Podcast Producer | Television Host
I have spoken to hundreds of people through my television show and podcasts and one fact always seems to come to light when interviewing new entrepreneurs. The fact is talent is not enough to create success in business. The successful creative entrepreneurs have figured out that business success comes from having the ambition to start, learn, and work on their own consistently working towards their goals. When talking with new creative entrepreneurs such as artists, authors, or musicians many focus on the craft they love but don’t have the ambition to work on the business.

You have probably heard someone say, “Wanting is not enough.” This is very true because even though inside you may want to have a successful business are you willing to put in the work to create that successful business. Many say, “Yes” very few follow through. The idea, the passion, and the talent won’t get you there unless you are ambitious in the business side and get your name out there. I remember an interview I did with violinist Grenville Pinto for the podcast where he shared that he had a marketing background and uses it everyday to keep the successful business that he has in place. Pinto’s business ranges from playing solo shows such as weddings and corporate events to mega shows with other stars from around the World. This talented musician said although he plays everyday he spends about 80% of his time marketing his business and connecting with other people to create opportunities for future business.
The definition of “Ambition” is a strong desire to do something. That strong desire is a good start because it will eat at you until you take the next step which is action. Think of it like a piece of code or a formula, talent+ambition+action=success. Once you have your talent the ambition is the next step in the formula. Telling you this is easy, doing it is another mindset all together.
When I was younger no one showed me people who had gone down the path of being a cartoonist which is what I wanted to do. They told me to stop dreaming and get a real job. This is why I am so passionate about showing people various career paths whether it be an artist like Ron Grieg who was a commercial artist and is now building a business as an oil painter or more like author Kelly Mack McCoy who was a former truck driver and now uses his knowledge from the road in his novels Rough Way to the Highway. Do you have an idea for a film or television show and aren’t sure how to get it to market? That is why we talked with actor Chris Hensel who played Jeb Duke on the Dukes of Hazzard about his new film Salvage Yard Shine Boys.
There are people where you can see a path to follow offering inspiration to get started. If you have developed your talent to the point that you feel it is at the professional level and you have the ambition to get it started then adding the action is the next step. Get started and keep going no matter what others say and you will find that success. Ambition is the first step to moving forward with your dreams.
About the Author
Bruce Outridge is a creative entrepreneur himself with a number of businesses and projects on the go at any minute in time. Bruce is author of five books on careers and business, produces two podcasts and a television show, is a motivational speaker, and is a professional cartoonist. You can learn more about Bruce and his work at www.bruceoutridge.com
I had the pleasure of being a guest on Bison Transport called “Drive Time Podcast” . This was an internal podcast for the company that they just decided to publicize to the public through Apple Podcasts and other popular podcast platforms. I am featured on episode 13 and am towards the end of the show around the 45 minute mark. Have a listen!
Thank you Bison for having me on.

Bruce Outridge is an artist, author, podcast producer, television host, and speaker. Bruce has been involved in the transportation industry for over 30 years and is active in the industry through his podcasts, social media, and other programs. You can learn more about Bruce and his work or book him to speak at your next event by visiting www.bruceoutridge.com
Did you have your career all planned out? You have to choose what you want to do and many expect you to choose before you even know what a job is. We start in school asking young people what they want to do and are excited when they choose one of the five staples such as Fireman, Police Officer, Doctor, Nurse, or School Teacher. Of course that’s what they want to be because that’s all they know. As we get older we get experienced to other careers in life and many times look to what our parents do as a guide to our future, but that may not be a fit for everyone. After all my family has many accountants and that was not a career for me. I think we need to look at our careers and businesses more like a painting that’s developed rather than a linear path to an end goal.
If you are familiar with art at all you will understand how a painting or drawing is developed, it’s developed in layers and with multiple elements. Let’s look at the layers first because they are more important. When we develop a painting we start off with a rough layout drawing to let us know where elements will be placed and an idea of how the painting will look as a whole.
The next layer is a tighter drawing of actual objects included in the painting and allow us a clearer picture of the painting. This is where we would use reference images to draw out the objects and is the real strength and support of the painting. Our next layer is the rough colour layer that is a test of colours that we may use throughout the painting and provide us with values bringing the painting to life. Finally the final colour is added and the picture is taken to completion with touchups and adjustments.
The layers of a painting are very similar to the layers of development of a career or business. Your first job experiences are that rough layer of a painting. You’re just trying things or finding out what you do best. That second layer or the drawing layer is where you have your business figured out and know what services you will offer or which career path is best for you. As you tighten down those services you also start testing growth opportunities. This is the value / colour stage of the painting where you add some light colour to the image. Your testing those areas for growth and when you finally understand the opportunities you grow in full colour. The timeline could be anywhere from 6 years to 60 years depending on the career or business and may even have to be put aside for other areas of life to happen.

We need to realize it is okay for our businesses and careers to develop slowly. We may be in a hurry to get to the finish but then we miss the experience and learning that happens when we watch a painting or career develop. We may change career elements, change style, or even scrap it all together. We learn in painting it is always best to try and change than to push through and then have to start again. Maybe we should do the same thing in life.
About the Author
Bruce Outridge is an artist, author, speaker, and creative entrepreneur with two podcasts, art business, and television show. Bruce started his career following passions that many considered to be dead end jobs and now is using many of those talents in his business today. His podcast for creative entrepreneurs called Cashing in on Creativity Podcast helps inspire creative entrepreneurs to be successful using their talents. You can learn more about Bruce or book him to speak to your group at www.bruceoutridge.com
Our trucking podcast The Lead Pedal Podcast For Truck Drivers has teamed up with RJS Motorsports which is a race team in the Lucas Oil Series. Driver Bob Schultheiss has been racing for years and the podcast has become an official media sponsor for the team. I had the pleasure of presenting Bob with an illustration of his race car to help inspire him for a win in the 2019 season.
The official launch party happened on April 27th and the first race is scheduled for June 1st, 2019. You can learn more about the team at www.rjsmotorports.ca and listen to the opening interviews and footage from the event. If you want to follow the team check out the podcast for regular updates. www.theleadpedalpodcast.com

Bruce presents Bob with Race car illustration
About the Author
Bruce Outridge is a speaker, podcaster, and media personality in the transportation industry. To learn more about Bruce and his work visit www.bruceoutridge.com.
A big thank you to the Automotive Transportation Superintendents Association for having me out to speak on recruiting and retention techniques for their teams. Mechanics much like truck drivers are badly needed in the industry. Thank you ATS for having me out to keynote at your meeting.
About the Speaker
Bruce Outridge is available for speaking engagements within the transportation industry. for a full list of presentations available please visit the speaking page at www.bruceoutridge.com