Bruce Outridge

Beginning a Career in Fitness-Part 1: Inspiring Youth

Posted on March 22, 2022 by Bruce

In this episode of Inspiring Youth we visit the Fitness Firm in Burlington Ontario to learn about how young people begin a career in the world of health and fitness. This episode is a first of two parts and we talk to four young people about how they became interested in fitness and what type of training is required in the industry.
The Fitness Firm is a local fitness centre that has been in the Aldershot neighbourhood for almost 25 years. Drop in for a visit or view their information online at www.thefitnessfirm.ca

Promo of episode

Photos from the Event

About the Show

The show is hosted by creative entrepreneur Bruce Outridge as he talks with ambitious youth in the community and the community partners that work with them. You can learn more about Bruce, the show, and program at Inspiring Youth TV at www.inspiringyouthtv.com or on YourTV/InspiringYouth

Using Audio Clips for Social Media

Posted on March 10, 2022 by Bruce

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What are audio clips? Audio clips are little sound bites with a static image and overlay wave files on top that match the voice. If you have watched any detective show in the last 10 years you’ve probably seen a voice audio clip. An audio clip is essentially a movie file but what makes it different are the wave files over the top of the image. This allows the listener something to view while listening to the sound.

Audio clips can be used for any length of a soundbite but are best for short pieces of audio such as a quote from an interview, a short ad message, or simple community message. I have seen it used for long interviews but anything over one minute in my mind should be a video where there is something to watch to hold the viewers attention.

Here is a sample of an audio clip

Interview Promo for Thomas Wade

You may be wondering where you would use an audio clip in your business? There are many ways to use and audio clip and it doesn’t have to be a serious quote. You can use it to preview a special interview or guest on a show. You can use it to promote a product or a service, or you can use it to show off your style of work as long as it is audio based.

Audio clips are best part of a broader marketing campaign that has a variety of content from video to audio clips and even written articles. They all can go together to make an entertaining marketing campaign even if the messaging is on one thing. If you think audio clips would enhance your marketing program and would like to learn how we can do that for you and help you with content for your campaign then visit our Fleet Media Services page with content creation items for the trucking industry. You can also email us at outridgeconsulting@gmail.com

About the Author

Bruce Outridge is a media specialist and content creator specializing in creating content for the transportation industry. He is the producer and host of The Lead Pedal Podcast, Lead Pedal Radio, and the Inspiring Youth Television Show. He has been in the transportation industry for over 40 years and you can learn more about him at www.bruceoutridge.com

Improving Your Talent With the Music Exchange: IY-S5-S8

Posted on March 8, 2022 by Bruce

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Have you ever been to a Jam Night? You may think of it as a way for adults to get their dreams of being a rock star out of their system. Young people are using it as a way to showcase and improve their skills in front of a live audience. In this episode we visit with The Music Exchange during their Jam Night to talk with young people about their music. Many of the artists in this episode can be found on Instagram or Facebook. You can find The Music Exchange at www.facebook.com/themusicexchange

Promo Video for the Show

Photos from the Shoot

About the Show

The show is hosted by creative entrepreneur Bruce Outridge as he talks with ambitious youth in the community and the community partners that work with them. You can learn more about Bruce, the show, and program at Inspiring Youth TV at www.inspiringyouthtv.com or on YourTV/InspiringYouth

Thursdays at 7:00PM

Outridge Consulting Launches New Service for the Trucking Industry

Posted on March 1, 2022 by Bruce

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BURLINGTON ON-March 1st, 2022 – Official Press Release – Fleet Media Services

Outridge Consulting Services a division of Outridge Enterprises Inc is happy to announce their new service for the transportation industry called Fleet Media Services. Fleet Media Services is a content creation service specifically for the transportation industry helping them keep up with the demand of today’s social media demands.

We have seen a trend over the last two years where businesses know they need social media for their business but lack the time or resources to create content. They may even have the social profiles set up and have someone manage them but don’t have the content. Over the years I have seen people put up a variety of content based on what others are putting on their profiles, this can hurt your brand if the content doesn’t enhance your business. This new service is something we have been doing for select companies for years, but have now packaged it so that we don’t have to be fully involved in their social profiles. We create the content in the background and the client posts them based on their schedule.

Bruce Outridge has been a leader in social media since 2009. Earlier customers include TST Truckload Express, Challenger Motor Freight, Transrep, FleetTax Services, PMTC, TTSAO, and many more. Since those days Bruce has built the Lead Pedal Media brands to be leaders in the industry with The Lead Pedal Podcast having over 750 episodes, Lead Pedal Radio, and Lead Pedal Fan Club. All encompass thousands of listeners and subscribers.

With a background in trucking that has lasted over 40 years which includes a twenty-five year driving career, two years as an owner operator, three years as a fleet supervisor, and a decade of training, speaking, and producing media for the industry all offer a well-rounded view of the transportation industry. He is a professional cartoonist, published author, professional speaker, and media entrepreneur.

Learn about our content creation packages and compare pricing here: https://bruceoutridge.com/fleet-media-services/

To view testimonials on Bruce’s content creation, social media knowledge, and speaking abilities click here: https://bruceoutridge.com/category/testimonials-2/

To view testimonials for video work click here: https://bruceoutridgeproductions.com/category /testimonials/video-production/

You can learn more about the new FLEET MEDIA service at www.bruceoutridge.com or reach us by email at outridgeconsulting@gmail.com or call 905-630-8391 for more information.

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Bruce Outridge Presents on Social Media Panel for TTSAO Event

Posted on February 21, 2022 by Bruce

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The Truck Training School Association of Ontario (TTSAO) was to have their in-person conference on February 23rd 2022. Due to Covid restrictions the conference team decided postpone the event to a later date yet to be determined.

As a bonus to attendees they are having a free webinar on February 23rd offering a mini presentation with updates in the conference. Chris Harris and myself will be on a panel talking about the 5 ways you can build your brand using social media. This is a free event and anyone can attend.

You can register for the event and learn more at https://us06web.zoom.us/meeting/register/tZwudOirqjssGNRqh2R9CTgTaGFBwmVkXJIr

On February 23rd from 10AM to 11AM the TTSAO Conference committee will be holding a free webinar with a short presentation on social media from media experts Bruce Outridge and Chris Harris. Both have extensive knowledge on social media, podcasts, radio, and production in general. You can register for free here! Join the webinar and you can learn more about the conference on our conference page.

About the Author

Bruce Outridge is a veteran in the transportation industry with over 40 years in the industry in a variety of roles from driver to fleet supervisor and more. Today he is a media specialist in the industry producing a number of programs for the trucking industry such as his trucking podcast The Lead Pedal Podcast for Truck Drivers at www.theleadpedalpodcast.com or his radio station Lead Pedal Radio at www.leadpedalradio.com