Artist | Author | Radio & Podcast Producer | Television Host
Driving for a living as a professional driver can be both very boring and very exciting at the same time. The rumble of the big truck, sitting high above the traffic can be a great feeling as you roll down the road. One of the biggest challenges for any driver is staying alert. The conditions may change but many times the body doesn’t change to those conditions and still has trouble staying awake. That’s because the alertness comes from the inside not the outside.
I had this happen to me on one of my trips. I was on the outskirts of Chicago heading west on a wonderful sunny day. I was on schedule, the truck was clean, the weather was perfect and the scales were closed, otherwise a perfect day. As I hummed down the road at the speed limit I started to go into that zone known as “Highway Hypnosis” or “White Line Fever” where you are awake and asleep all at the same time. This is common among truck drivers and many of use the so called C.B. radio to battle it. I had managed to get into that state and what woke me up was the dreaded voice over the radio that said, “Here he comes!” As I looked to my left I noticed a car coming through the ditch towards me. With no where to go I began to break as the car spun in my direction. As he twirled to the right side of my lane I steered to the left to avoid hitting the car. After the dust had settled and everything had stopped, the car had stopped just a few inches from my fuel tank on the passenger side. The family was okay and no one hit anyone but the driver of the car was very happy that I was able to stop. Things could have turned out much differently. I may not have been able to change the situation, but if the other driver hadn’t said anything who knows where I would have been, I was in my own zone.
So how do you stop feeling that way on long drives, many people fall asleep in a car, not a good program if you plan on being a long haul truck driver. Many times the solution is on the inside. I felt good that day and the only thing I knew was that I was ready for a coffee break and was waiting to come across a place to stop. You need to know your internal clock, maybe you are overtired from the night before but don’t realize it. Maybe you always fall asleep on long drives and shorter routes may be more of your taste. Are you night driver or a day driver, I used to have a huge problem driving at night because my internal clock wasn’t good at that time. Every person is different so it is important to find out what works for you. Many times we are hurrying around unloading, doing paperwork and other duties and it is not until we are driving down a lonely piece of highway that our bodies start to relax and drift into “the zone.” Could you imagine if we had fire places in the trucks, a nice cozy fire, a fluffy pillow, and you would be snoring in five minutes.
The best way to find out how your body ticks is to analyze it. Take note of how your body is feeling at certain times of the day. What types of situations make you tired and which ones keep you highly alert. Coffee has never woken me up on the road and if eating chips is your way of staying alert you may have other issues to deal with down the road. Much of this starts with our internal clocks and as professional drivers it is your duty to keep your truck in control on the road. Knowing your body is one way of learning when you operate best.
About the Author
Bruce Outridge is a business and leadership consultant for the transportation industry. More information can be found on his website at www.outridge.ca
Safety cards are part of a system that I released this month to help companies in the transportation industry with their safety programs. With new regulations, budget obligations, and the nature of the industry finding ways to promote the safety message are even more important. An effective way of doing that is safety cards. This works on a variety of different levels. One the cards are inexpensive so any company can afford them, two the cards are brightly coloured so they catch the eye and attention of the recipients, three they have a humorous cartoon on the front that people will read helping to reinforce the message. On the back of the card is a story related to the particular safety topic with a specific safety message stated underneath. For added value the company logo can be added for orders of 100 cards or more. So I have talked about the cards, but the cards don’t make a system, so what is the system?
The system is three other low cost items that make the system complete. Additional items that go with the cards are a poster of the sized image of the card and an article with a story relating to the topic. Posters are $9.95 each and if you buy the poster and cards the article is free, otherwise the article is $10. The last item is up to you, it is a company piece supplied by your safety team. So how does all this work you ask?
Safety information is best handled in little chunks, little bite sized pieces. Too many companies try to hold one or two meetings a year and shove all the safety information they have down the throats of their employees in one sitting. it doesn’t work, the best way to handle safety information is ongoing, in short durations, and timely to your operation. This system meets all of that criteria and makes you look good in the long run. Here is how you set it out, every month decide the topic you want to promote. Lets use speeding, the first week you put up a poster in key locations where your employees will see it. The next week you hand out or include the safety cards in your employees statements or communications. The third week you send out the related safety article to your team either by mail or email. The fourth week you send out your own communication from the company, possibly outlining related incidents, statistics, and so forth to your employees. The next month you start at the first week with a different topic and follow the same routine. Why does this system work? As the cards and posters are humorous, the message is serious so both factors weigh into the topic. The cards stand out that the message will be kept longer than an email. The cards are small enough to be used as bookmarks and other at hand items. They may get pinned up on bulletin boards, kept to collect or handed to kids that love cartoons. Either way the safety message is getting out there. So if safety is of interest to your organization then this is a great addition to your existing safety program. There are currently twelve cards in the group and more to be added on CSA, and leadership. To preview and order the cards please visit https://shop.bruceoutridge.com or visit www.bruceoutridge.com
About the Author
Bruce Outridge is an artist, author, business consultant, and leadership speaker for the transportation industry. For more information on Bruce or his businesses and other products please visit www.bruceoutridge.com or www.outridge.ca

For those of you in the visual arts I have released a book this month on how to get your business going. To purchase the book just visit my page at Lulu Publishing by clicking the link below.
How to Start an Artistic Business in 12 Easy Steps

Have you ever heard the phrase, “You’ll succeed if you get out of your own way?” There are variations of this but many people fall into this category, they stop listening. I used to work with an individual that did this constantly, he wanted to improve, get promoted and the like. He even pretended to listen and go to seminars and workshops paid for by the company of course so that he could get that certificate in his file. The problem is that he never applied any of the solutions learned in the workshops. When confronted about being a team player he would be good for about a week then fall back into his old ways of bullying those around him. It was his way or the highway. I have come across this when consulting clients in the business world. Many people only listen to their own voice and therefore push out information that can change their world. The funny thing about this is that the people who need to listen the most are the ones that listen the least. Think about it, Prime Ministers and Presidents listen to their cabinets, CEOs listen to their board members, yet entrepreneurs won’t listen to many that try to help them. Even in the workplace many that want to climb the ladder to management don’t listen or look at what is required to make that happen. Climbing the corporate ladder is more than just job performance, it is about changing your mindset as well.
So how do you change your way of thinking to create a better roadmap to the future? First open up your mind to others. You may have an opinion and may even be correct in your way of thinking, but you have to listen to others and how they feel on certain processes and operations. Become an information sponge and learn about the industry you are in and what is moving it forward. Learn how to deal with people, this alone could be the single best thing you do for your career. Dealing with people is paramount to success whether as an entrepreneur, supervisor, or CEO. You will always be dealing with people no matter what position you hold so get good at being someone that people enjoy being with. Most of all learn about your position, and the positions you strive toward. Let your peers know you are interested in other positions. If needed go back to school and upgrade yourself on computers, business or any other subjects that interest you. Management positions need people with initiative and learning without being told to do so is a great way of showing you are not afraid to step up to the plate and learn new things. The final piece is to complete your goals personally or on performance appraisals. Completing goals in a timely way is a great way to let people know you are someone that can be counted on. It is up to you to make the opportunities, the luck part is the timing.
About the Author
Bruce Outridge is a business and leadership consultant for the transportation industry. More information can be found on his website at www.outridge.ca
It was one of those things on his bucket list he just had to try, bungee jumping, this certainly was not for the faint of heart. Standing on the edge of the bridge being hooked up to the rope by the guide he felt his stomach sink to his knees. It was too late to back out now however, he would have to go forward. His mind was riddled with fear, what if the rope broke? What if he fainted and had to be rescued? What if something went wrong? With the swing of the arm by the guide he jumped without a second thought, terrified all the way down and laughing all the way up. Welcome to the world of business!
In extreme sports you are putting much of your faith in your equipment, guide experience, and other factors such as training and conditioning. In business you are putting your faith in your products and services, marketing, commitment level, and work ethic. There is always the possibility for something to go wrong. For those of us in business things probably will go wrong at some point, but that shouldn’t stop you from going into business. Just like the folks that do extreme sports preparation and training are steps that make the sport safer for the person participating. Ask yourself who feels safer, a person making their first sky jump from an airplane, or the person that has jumped four hundred times?
Starting off in business is scary for everyone and for those that can stick it out past the first couple of years usually can find their track and begin to find success. The scary part is commitment and jumping off the cliff. The secret to the success of your business is planning. Just as a sky jumper plans where to jump, where they may land, what gear they need and so on, a business owner needs to plan how they will reach their intended goal, what products and services they will offer, and how they will market themselves to the world. We all take stabs and try things, but overall the successful businesses have a plan written down that is showing them the way to their goals. There may be construction on that road now and then but you will eventually arrive at your intended destination. If you don’t plan for success you may find yourself in areas you don’t want to be.
So if you are thinking of a going into business and wonder if you are going to make it or not, the answer is yes, you may or may not make it? By creating a plan you have given yourself the best possible chance for success.
About the Author
Bruce Outridge is a business and leadership consultant for entrepreneurs. He helps small to medium sized businesses become successful. Form more information visit his website at www.outridge.ca