Bruce Outridge

What’s Your Gold?

Posted on August 2, 2012 by Bruce

They spend hours a day training to be the best, they forego many of the good times the rest of us take for granted due to training and eating schedules and their goal isn’t even a financial reward, but a trophy and name recognition as the best in their class. These people are Olympic contenders and help bring our countries to the limelight in the height of the games. I applaud each one of them whether they win or not for getting to that spot is achievement in itself. I have been trying to keep a tally on the Olympics but I am too busy to watch other than highlights on the news and summer television isn’t in the cards anyway. These athletes work extremely hard and it got me thinking as to how many entrepreneurs follow the same suit. The athletes work on being their best and I am sure most business owners do as well, however the athletes have specific goals or times they have to meet to be included in competition. It’s another whole idea to contend for a medal, but to earn a spot in competition brings on it’s own achievements. They have to hit that mark. If they don’t hit the mark they have to wait until the next set of games come along, which may put them too old for that competition.

The secret for many of these athletes are two things, the training and coaching schedule, and the goals they have set for themselves. I am sure their top goal is to win a gold, but before that they have to attend the games. So qualifying becomes the important goal. So as an entrepreneur we all want to be rich, but our first goal is a viable business plan. Your next step may be to bring your product to market, maybe find an investor. Then and only then will you be in a position to sell your company and become rich. If you set the goals of a winner, work as hard as an Olympic athlete, and find a coach and train properly, you will succeed in your endeavor. The real question is, can you do it?

About the Author

Bruce Outridge is a business and leadership consultant. For more information please visit his website at www.outridge.ca

Are You So Busy That You’re Guessing a Plan

Posted on July 26, 2012 by Bruce

How Long Will You Wait For a Connection to Take Place?

Posted on July 19, 2012 by Bruce

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How long will you take to let a connection take place between you and another person or client? As a board member of a number of entrepreneur groups I see this all the time, people show up for a few meetings, don’t get any business and they leave. The same thing happens at counters, the Post Office, and other places, you talk business with someone, they don’t call you back for a few months and you write them off. The reason people do that is because they want that immediate return. They want the business at that moment and if they don’t get it they feel as though the person was not interested. If you answered the first question as to how long you will wait with a time limit, then you are wrong. I will wait forever!

In all the groups I have been a part of and the many times I have talked with people the process can take almost a year or even more. I received a call just the other day from a person that I talked to over three years ago about a project. We spoke casually at the Post Office as she processed my order and one time I gave her my business card. The odd time I would go in with an order for posting and she would mention, “I need to get things together for you soon.” I would just reply,”Whenever you’re ready I’ll be here.”I haven’t even been in that Post Office in the last year and half because we moved to another area with a Post Office location closer to our new home. The other day the phone rang and it was her telling me she was ready to move forward with the project. Now I could have been mad because she didn’t call earlier, but because I took the time she felt comfortable to move forward. It is better to let people take the time they need and come to you when they are ready.

So what is the secret? There is no secret, except having faith that the people you talk to will want to do business with you down the road. Don’t try so hard to get the business, just relax and talk with people. If you are pleasant to them you will find they enjoy doing business with you and come back to you. Let people in on their own time and your clients will flock to your door. That is why you can never stop marketing, even when busy. Most marketing is a 3 month cycle so if you stop you will find your work beginning to dry up. When you continue to market when busy it is better because you don’t need the work which gives you a tame approach when talking with people. Never give up on potential clients, you never know when that person you talked to is the next best thing.

About the Author

Bruce Outridge is a business and leadership consultant. He helps small businesses and entrepreneurs have successful businesses. For more information on Outridge Consulting Services or Bruce please visit his website at www.outridge.ca

Fueling Your Passion

Posted on July 12, 2012 by Bruce

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Do you ever get in a rut and the days just seem to go by? Some people don’t even realize they are in the rut, they just go about their business not thinking about tomorrow. What about the guys who get to the end of that work life and find they have nothing left to work for. At that end of life things change in a different direction, you start holding on, afraid to let go not wanting to give up that position that you have created for a lifetime. This happens to many of us, we trudge through life not sure where we’re going. If you’re lucky you notice it in time to make changes, if not then you hope for the best.

This happened to me in my driving career I had reached a high level of satisfaction with the company. I had a number of years of seniority, good vacation time and benefits. I never drove trucks older than two years old and was dedicated to my own trailer. I was on dedicated runs that gave me secure miles and income. Everything a professional driver could want, except for one thing. I had stopped growing. Up to that point I had been working hard to make a name for myself as the best professional driver I could be. I kept the truck polished, delivered on time, and was not afraid to step up and take that extra load to help the team. Once I hit that mark of having all the attributes I was trying to gain the boredom process began to set in. At that point you have two choices, you can continue to follow your current program and keep a stable lifestyle and income or you can turn the whole thing upside down and try to find a way to make yourself grow again.

Now when I suggest you turn your life upside down that is meant tongue and cheek. I don’t expect you to quit your job, put your family in the street and hang out at coffee shops. I do want you to look at what fueled that fire when you started in your career and try to capture that spirit again. Many times this can be done by creating a bucket list of things you hoped to achieve through your career and personal life. Maybe the best place to start is in your own operation, what can be improved, what can be changed, what can be discarded? Have you been on that dedicated run too long and need to move into other areas? Are you thinking about getting into the safety department or some other administrative department? Maybe now is the time to start asking some questions and improving where needed. The only person that can fuel that passion is you. Like any fire that fuel for the fire starts at the bottom of the fire and that’s where it has to start with you. Sometimes making a change requires drastic measures, just like starting a fire sometimes requires lighter fluid!

About the Author

Bruce Outridge is a business and leadership consultant with over 30 years experience in the transportation industry. For more information on programs for owner operators and professional driver please visit www.outridge.ca