Use the Batching Method to Organize Your Content Creation

Bruce Outridge

Creating content on a regular basis can be a daunting task. Coming up with ideas, producing the content, and then getting it out to your audience can be a lot of work and then you have to do it all over again. If you do it piece by piece it can feel like an endless process. That’s where batching comes in.

Entrepreneurs can feel as though life is about keeping up with the Jones’. We are all trying to get our name out there and look unique in the multiple platforms in our industries. As we watch what our competition is doing and try to do the something similar we start to get overwhelmed with the time commitment that it takes to create that content. The secret to creating content is batching.

By batching your content creation process you are creating a workflow allowing your mind to focus on one type of work at one time, yet you are producing multiple pieces of content at the same time. It takes some planning to get started but once you have it going you will find over time you will get faster and be able to spread out your workflow.

Watch the video on how I batch my workflow on my podcast

Content Creation

In order to create your workflow you need to know your content requirements ahead of time. I work in blocks of one to two weeks or even a month at time if possible. Whether you are creating video and audio content for podcasts, trying to write a book, or creating multiple pieces of art for a project batching works. I use it all the time in my production work and have been doing so for years. Try it and see how it helps to improve your workflow, I know it has worked for me and I am sure it will work for you, give it a try.

More tips were included in my monthly newsletter on how to create content and communicate with your audience. Get the Creative Connection sent to your email each month and improve your business. Sign up here.

About the Author

Bruce Outridge is an artist, author, podcast producer, and creative entrepreneur. His work focuses on inspiration, communication, and content creation and he shares inspirational interviews on his podcast Cashing in on Creativity Podcast. You can learn more about Bruce and his work at

%d bloggers like this: