Branding basics with Paul Copcutt

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In this double header with branding expert Paul Copcutt as the two talk about creating your personal brand to be different from the crowd and improve your business. Learn why showing a personal side in your business can help you step ahead of the competition. You can learn more about Paul at www.paulcopcutt.com

http://cashinginoncreativitypodcast.com/cc021-brand-your-business-with-paul-copcutt

This episode is sponsored by Outridge Translation Services at www.outridgetranslation.com

Our Tune of the Week is Johnny Maskingtape by the Killin’ Time Band off their album Killin’ Time Island. You can learn more about the band at www.killintimeband.com

Are you an artist, author, musician, or entrepreneur with talent, experience, or a dream? If so this is the podcast for you. This is a podcast that helps you take that creative itch and offers you ways to turn it into a viable business, product, or service. I am not going to show you how to get rich, you can find other shows for that! I am going to show you through the eyes of others how you can take an idea or talent, and make it something that brings you money in over time allowing you to do something that you love for the rest of your life. The show features topics, interviews, and ideas to take your creative ideas and turn them into profitable ideas. Want to know how a musician takes their love of music and makes a living? How about learning how a cartoonist created a business because he loves to draw? The show interviews real people actually making money from their creative crafts hopefully helping you to do the same.

Are you too social?

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In this episode we discuss how using social media to complain about customers could be damaging your career or business. As a driver you may be compromising incident investigations and more by posting images on social media before the investigation is complete. Find out why being too social may be bad for business.

http://theleadpedalpodcast.com/lp-163-are-you-getting-too-social-on-social-media

This episode is sponsored by Smart Trucker at www.roadtoday.com/smarttrucker  and Outridge Translation Services at www.outridgetranslation.com

The Tune of the Week is Changing My Ways by the Killin’ Time Band off their album One Set to Freedom. You can learn more at www.killintimeband.com

Are you enjoying the show? If so we would appreciate you leaving us a rating and review on iTunes or on your favourite podcast platform.

About the Show

The Lead Pedal Podcast is a show for those in the trucking industry wanting to improve their careers or businesses. The shows include interviews and topical information relevant to the transportation industry. The show is published every Tuesday and is available at www.theleadpedalpodcast.com , ITunes, Stitcher, Tunein, SoundCloud, and other popular podcast platforms. You can learn more about Bruce Outridge and the bands behind the music of the show at www.bruceoutridge.com  under the podcast tab.

Are you holding back your own business with missed opportunity?

computer cartoon by Bruce Outridge

It continues to amaze me how many entrepreneurs and small business owners spend so much time trying to search out business, but miss great opportunities when presented to them right under their nose. It baffles me, but I see it all the time. People will attend networking meetings hoping to meet thirty people and give out their cards. Here is the baffling part, when those same people are presented with an opportunity to be interviewed in the media where thousands of people can hear them they turn it down or don’t respond. I have always grabbed opportunities when they present themselves and had a similar opportunity happen the other day. Here is how it happened to me and why it is important to respond quickly.

I was invited to speak at an event as a keynote speaker helping youth determine their career paths. This is an event where men help coach boys with their careers and each table at the event is a mix of coaches and students. The event has around 400 people in attendance with a few keynote speakers. Table discussion is encouraged in an attempt to get the coaching going and allow people to get to know each other. It was my first time at the event and didn’t know anyone at the table. As the evening went on we got to know each other and then I went to speak. When I came back from my presentation we continued on with the discussions and then things came to a close. Before the table broke up the person sitting next to me asked if I had ever thought of doing a television show. ”Call me if you’re interested he said?” I hadn’t really thought about it but I also understand the importance of having “television show host” on your resume.

Bruce at television station
Getting ready to pitch my idea-Wish me luck!

 

I called the next day and after a few email exchanges we booked a meeting to talk more about the opportunity. I went in as prepared as I could with a concept thought out and other information much like a job interview. We are now in working to solidify the concept and set up a schedule. I would call that a success!

I don’t know how many times I have offered to do an interview with people and they don’t take the opportunity or even return calls. Hosts and producers are not going to chase people and those that don’t respond to my offer are normally taken off the list for future shows as well.

Interviews on podcasts, television shows, radio, and other media are key marketing points that live on long past the actual interview allowing for long term exposure. Being interviewed gives you instant credibility and shows you as a authority in your space. It can also be shared among your network giving you great marketing content and added exposure. Click this link to check out how a recent television appearance helped me.

If you are approached about doing an interview here is the process.

  • Follow up immediately if interested (you should be interested)
  • Be prepared on how how you would be a benefit to the show
  • Be professional and realize how great an opportunity this can be

I wish you luck and hope to be the one interviewing you one day.

About the Author

Bruce Outridge is an artist, author, consultant, and speaker on business and leadership. He hosts two podcasts, author of four books, and is a professional speaker. He speaks on how to market your business, creating content, and conducting yourself for interviews and media. You can learn more about Bruce and his work by visiting www.bruceoutridge.com

Preparation is the first step to a great interview

Smart trucker 2017

The message was loud and clear, be prepared! Candidates that just plan on showing up and going through the motions have little chance of success in the competitive world of finding a job with the carriers of today. Be prepared, have your own equipment, and present yourself in a professional manner were the criteria outlined at a recent seminar for the trucking industry called Smart Trucker.

The guest speaker Guy Broderick who is the recruiter and lead trainer for Apps Transportation in Brampton outlined what he sees as big problems when applicants show up at his door. In his presentation he reviewed where many drivers go wrong when showing up for road tests with carriers. Guy who is a former Ontario Road Knight with an impeccable record and very well respected in the industry says he is looking for a certain knowledge level, professionalism, and dedication to the job that many new drivers lack when arriving for a position with the company.

Smart trucker 2017

 

“People just aren’t prepared! I get drivers who show up and think we will give them a safety vest, hammer, gloves, and other equipment which they should have with them. New candidates seem to think that we will supply that for them, but those are the basics of being prepared for a road test. You are expected to bring that with you on a road test with our company” said Guy.

What was also clear was that safety professionals with the company have the right to terminate a road test at any time if they feel safety is compromised on the road. Guy tells the story of a driver that was conducting a road test and began to get road rage while performing the test. He had been fine on the highway, but when driving in a city environment his attitude changed. The test was terminated part way through with the trainer driving the truck back to the yard.

A road test is more than just testing driving skills with many carriers looking for applicants today. They are testing your knowledge when conducting an inspection. They are looking at how you interact with customers on the job. They are testing your professionalism and dress when showing up for work, and of course they are testing your driving skills. The most important test which may not be on paper but is part of your test is your ATTITUDE! Your attitude is the most important piece of the puzzle and success when trying to get hired on with carriers. Are you willing to learn, listen, and improve over time.

Another message that came through during the recent seminar was the fact that people show up at the company not realizing that they will see a company representative while filling out an application. “We have a process that a team member is called when an applicant arrives at our location. If available we try to meet the person right away to get a feel for them before scheduling an interview. I am always amazed how many drivers weren’t expecting to see anyone when applying,” said Guy.

If you are looking for a position as a driver in transportation today realize you are expected to be able to do certain things and first impressions count. Give yourself a professional makeover before heading out into the landscape of transportation. Here are some points to go over before heading out to your next interview.

  • Is your resume in good order, neat and clean?
  • Do you have your own safety equipment?
  • Do you look professional?
  • Are you prepared to conduct a proper pre-trip inspection?
  • Have you researched the company and know the type of operation they have?
  • Do you have the proper documents the recruiter requires?

Go through this checklist before each interview or road test and you will be well on your way to being successful when applying on the job front. Thanks to Guy Broderick for being our guest speaker at the recent Smart Trucker Seminar. To learn about future seminars visit roadtoday.com/smarttrucker for more information.

About the Author

Bruce Outridge is a consultant with over 30 years experience in the transportation industry. He is the host of The Lead Pedal Podcast for drivers ( www.theleadpedalpodcast.com), author of the books Running By The Mile, and Driven to Drive, and is a trainer and consultant for the industry. You can learn more about Bruce and his work at www.bruceoutridge.com

Improve your LinkedIn profile with Paul Copcutt

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Bruce chats with branding and LinkedIn expert Paul Copcutt on how to improve your LinkedIn profile and work with the platform to get the most benefit for your business. The two talk about recent changes to the platform and what you need to do gain business from this popular business to business program. You can learn more about Paul at www.paulcopcutt.com

http://cashinginoncreativitypodcast.com/cc020-improve-your-linkedin-profile-with-paul-copcutt

This episode is sponsored by Outridge Translation Services at www.outridgetranslation.com

Our Tune of the Week is Cool Change by Tropical Daze off their album Tropical Daze. You can learn more at www.tropicaldaze.ca

Are you an artist, author, musician, or entrepreneur with talent, experience, or a dream? If so this is the podcast for you. This is a podcast that helps you take that creative itch and offers you ways to turn it into a viable business, product, or service. I am not going to show you how to get rich, you can find other shows for that! I am going to show you through the eyes of others how you can take an idea or talent, and make it something that brings you money in over time allowing you to do something that you love for the rest of your life. The show features topics, interviews, and ideas to take your creative ideas and turn them into profitable ideas. Want to know how a musician takes their love of music and makes a living? How about learning how a cartoonist created a business because he loves to draw? The show interviews real people actually making money from their creative crafts hopefully helping you to do the same.

You can learn more about the show at www.cashinginoncreativitypodcast.com  and about the host Bruce Outridge at www.bruceoutridge.com