Artist | Author | Radio & Podcast Producer | Television Host
We are off to Sudbury today to Northern Academy of Transportation Training to continue the Driven to Drive Book Tour. Northern Academy of Transportation Training has a great name for truck training in the Sudbury area. Looking forward to presenting to the group this afternoon. Rockin’ the North!

The 5th Wheel Institute in New Liskeard rocked the area hosting the Driven to Drive Book Tour. The full house asked questions for the full hour as Bruce talked to the class about being the best they could be. Afterwards a video interview was conducted between Bruce and 5th Wheel Training Institute owner Ed Popkie on ambassadorship and the future of the industry. Awesome time was had by all. Below is a picture of Bruce and Ed taken during the video interview by videographer Drew Gauley.

The Driven to Drive Book Tour visited the Barrie area yesterday on a number of stops for the book tour. The team at Crossroads was absolutely great and it is no wonder they are considered the top school in the Barrie area. The students found the book tour presentation very informative and were asking so many questions they almost missed their truck training time. The Driven to Drive Book Tour has been asked to return to Crossroads and will be there in early November. Thank you Read Conley, Steve Rock, and Diane for organizing the event. It was an awesome event! Next stop New Liskeard Ontario on October 21, 2013

I talk to many groups through training schools about the interview process and dealing with company recruiters. I am often amazed to myself how much the recruiting process can be related to the business process. Those of us in business many times understand that there is a sales cycle when dealing with a client before the actual product is sold and delivered. In the business world that can be from 3-5 or more meetings depending on the scope of the product. When looking for a job at an employer the process could be related to that of a business sale. If it takes 3-5 times for someone to get to know you or your company well enough to trust your product and pay you money, then we should expect the same process for any other relationship process such as hiring a new employee. Think about the process for a minute.
In business we call to introduce ourselves and set up a meeting, we meet to find a need for the client, we meet again to demonstrate the product, we may need to meet to demonstrate to a panel, and we meet again to finish the sale. In the interview process we call to meet and see if there is a fit with the company, we meet again to review the resume and find the culture of the company, we meet again possibly with a panel or management, and we meet a final time to sign the contract or agreement. You will see the steps are very familiar.
So even if you are enrolled in a career college or training school you should start this process as early as possible as the process may take weeks or months to complete. This is where many don’t realize that as soon as you enter your school of choice and begin your program you should start seeking out the recruiters for the companies you may want to work for. The actual driving test may not come until the end of the process anyway and if you are in a reputable school getting the license shouldn’t be an issue with the recruiter as they know you will be new to the industry. That being the case what you are really interviewing for is the company culture and whether you have the soft skills and work ethic required by the company. Those skills are possibly the most important because even if you are a great driver, if you can’t relate with people then you won’t fit in many companies because most services are about dealing with people. You have already committed to a career so make the most of it and get the job process started. After all at the end of the course your experience level will not have changed very much from day one other than you should now know how to drive a truck safely down the road and understand the regulations required to do so.
About the Author
Bruce Outridge is a business and leadership consultant with over 30 years of experience in the transportation industry. He is the author of the books Driven to Drive, Running By The Mile, and How to Start an Artistic Business in 12 Easy Steps. To learn more about Bruce please visit his website at www.outridge.ca
We are happy to announce the addition of TriOS College in Brampton to the Driven to Drive Book Tour. TriOS College has a Supply Chain Program that includes truck driver training, owner operator business training, and supply chain awareness components. The courses are currently available at their Brampton and Oshawa locations with more locations to be added in the future.
I will be speaking at the Brampton location on October 23, 2013 at 5:00pm. The presentation is open to current students as well as potential students interested in learning more about the transportation industry. The campus is located at 252 Queen Street East, Brampton Ontario L6V 1C1 and they can be contacted at (905) 450-2230 or www.trios.com .
Welcome to the tour TriOS and we look forward to visiting the Brampton location.