Artist | Author | Radio & Podcast Producer | Television Host
As professional drivers we think about hauling freight up and down the road. As business owners it is important to keep refreshing your business and keeping it up to date. That means improving efficiency, improving cash flow, and improving income opportunities. How many of us do that however? As an entrepreneur in areas outside of transportation it is important that I keep things fresh for my clients. Much like spring cleaning it is important that we all take a look at our business and keep it fresh for the long term. Don’t be afraid to look into how you can improve your business on a bigger scale than your last load. It will make a big difference in your business.
About the Author
Bruce Outridge is a transportation consultant with over 30 years of experience and author of the books Driven to Drive, and Running by the Mile. For more information visit his website at http://www.outridge.ca
Business has many great benefits, but it can also make you want to punch out a wall. Much of that has to do with the Government bodies that answer phones with their cushioned pay cheques and have the power to make people want to jump through the phone. I have had two instances in the last little while that just leaves me shaking my head and cringing at the fact that people working for agencies can have their heads so far up their $&@ that they turn out being a wasted seat.
One was an agency representative that felt he owned the show and didn’t seem to want the help of outside expertise at an employment centre, and the other was the tax department that seemed more intent on trying to make life worse for the people calling than searching for people who are not paying their taxes. I am a firm believer in you make your opportunities in life and I am willing to take risk to make the career and lifestyle that I want for myself and my family. There are millions of people who skip out on their taxes and efforts should be in place to bring them to justice, but at the tax department it seems easier to wait for someone to call in with a legitimate question, and when they don’t know the answer threaten them with going through a tax audit. The reason I didn’t know the questions was because it was an adjustment that my accountant had done and asked me as the business owner to call and get more information. After all that is why I hire an accountant. Further to that is the guy that doesn’t want to use an industry expert to help employ people in his town because he has an authority issue. As one of the many frustrated business owners and tax payers in the world I would like to offer this letter of suggestion to Government employees.
Dear Government,
I am writing this letter to remind you that we are not all criminals as you seem to think. The Government is voted in by the people, funded by tax dollars from the people, so in effect you work for us! You are a support position to help keep the economy of the country moving, keep people paying taxes by helping to provide jobs, and support businesses in order for them to be successful and pay taxes which keep you employed. So the next time you feel that you own the country let me remind you that if the tables were turned I wouldn’t offer you a job because you don’t have the proper criteria to offer good customer service to my clientele, in other words you would be out of a job! I am sure when you call me for a job, your tone would be different on the phone than the tones you have used lately when I called you.
Just a note to jog the memory,
Yours Truly,
A tax paying citizen.
About the Author
Bruce Outridge is a business and leadership consultant and author of the books Running by the Mile, Driven to Drive, and How to Start an Artistic Business in 12Easy Steps. More information can be found on his website at www.outridge.ca
I was looking at a television show the other night and an old advertisement came on showing people smoking in the office, at their desks, and so on. It got me to thinking how much things have changed since my early days back in the sixties. I certainly am not suggesting we go back to the days of smoking in the workplace. Look at all the other things that have changed such as the transportation industry, the manufacturing sector, and certainly technology. Time have changed, some for the better and some maybe not as good as we would have liked. I was discussing some transportation issues with a fellow colleague about the image of the truck driver and how that has changed over time. Do you remember the days when transport drivers wore ties and a uniform? I certainly do as I had to wear those as a mover, we were only allowed to take our ties off if we were actually lifting furniture. Today most movers wear t-shirts. With an average industry age of fifty five years it isn’t surprising that the industry has people remembering the old ways and resisting change. As change comes on more forcefully and impacts our lives on a daily lives the movement of resistance becomes even stronger. So how do you deal with the changes and keep yourself up to date with your industry and lives?
Well you can resist it all you want, but I can tell you that you won’t win. I have seen so many people fight change only to have to give in at a later date down the road. Think of the Grandmother that wants to stay in touch with their Grandkids. I have a relative that likes to travel and used to phone to book their travel arrangements. Years ago they had to learn to use the computer to book reservations or give up traveling because everything is done online now a days. You can resist change all you want and opt out of communicating with society or you can learn to live with change and do your best to stay in the game. In my courses I tell my students that it is important that they keep up with changes and even more important keep up with changes in their industry. Here are some ideas on how to keep up and keep yourself in the game for the future.
The first thing is to decide what you need and where you want to go in the future. If you are in your fifties where do you want to go in the next ten years, will you be driving, be in business, retired, or stuck in a job that you hate? Once you have decided on the path you want to go, decide what you need to get there. Now if you have been resisting change up until now decide where you need to change and investigate how you can implement that into your daily routine. For instance if you have been resisting to use a cell phone, investigate the features of one you would like and learn how it can improve your daily life such as easier communication or better time management. Educate yourself by investigating a course on something you would like to learn whether it is for work or a hobby and dedicate the time to learn it to improve yourself.
We all resist change but the best way to combat it is to use it on a daily basis and learn how it can best help move you forward. I remember when websites came out and I learned how to design so I could update my own website and today I offer that service to others. So change can be good, it is how you look at it that really takes insight and is the true resistance.
About the Author
Bruce Outridge is a business and leadership consultant and author of the books Running by the Mile, Driven to Drive, and How to Start and Artistic Business in 12 Easy Steps. For more information on Bruce and his work please visit his website at http://www.outridge.ca
Who is the face of your company? Do they understand the importance of a smile to how they greet people. It is amazing how smiling can make your whole demeanour so much different. What it does for the face of your business is even more important. Recently I was working at a training location and the person in charge of the front desk was very knowledgable but didn’t smile very much. Every time I asked her a question her eyes would roll making each request seem like it was inconveniencing her greatly. As I went through the week i kept wondering if she knew about the vibes she was throwing off to others. On a recent vacation my wife and I came across the same thing with a waitress that was serving us and we mentioned that she had a beautiful smile and should show it off more often. Both of these individuals are the front line for their respective businesses and are the first impression for the customers. No matter how talented, efficient, or hard working the person is if they don’t show to the customers they are happy to be there then they are sending a bad message to potential clients. 
People can read the vibes you send off in life whether it be over the phone or in person. Anyone on the first line should be ready to greet people with a smile and warm greeting. if you are not ready to do that then you shouldn’t be on the front line as you are making things worse for the business rather than better. Think about the profit potential for that client. If the customer comes into buy a widget for $10,000 and is turned off by your front line employee then the sale is lost and your profit is nothing. If the customer is happy to deal with your front line employee and buys the widget then the profit is $10,000. Either way the cost of the smile was zero, but the profit changes dramatically.
About the Author
Bruce Outridge is a business and leadership consultant and author of the books, Driven to Drive, Running By The Mile, and How to Start an Artistic Business in 12 Easy Steps. For more information and articles please visit his website at www.outridge.ca