Artist | Author | Radio & Podcast Producer | Television Host
There has already been much change this year in the hours of service regulations in the U.S. and I feel there will be more coming down the pipes as we move more into electronic logs and the like. No matter how much talk there is about log regulations and how they affect driver’s sleep there is still something to be said for the basics. I think all of the different regulations, advertising from companies about lane choices, and other aspects of the job make it hard to decide where to work and where to run. Add on the capabilities of GPS units and the technology they offer and it can be hard to decide to use the map book and what benefits it has. Since the invention of the GPS the old fashioned way of using a map book to plan out your run has gone to the wayside. I see it all the time in my classes, because I still teach using an atlas, road markers, and other items that are non technology based.
I have no problem with technology and GPS units in fact I use them myself. The reason I still believe in the old way of trip planning is because it left you in control of your route by giving you the whole picture. By looking at the whole picture you are forced to see look at your destination and starting point allowing you to see the different options based on weather, season, and road conditions. I have been seeing a string of incidents at some carriers due to people just following the GPS and they end up putting themselves in front of low bridges. Other drivers are losing precious miles because they are not planning for the whole week and are showing up at appointments whenever they decide to show up. I had one driver tell me that Dispatch was surprised he got to the customer so they didn’t schedule his return load. Many drivers are dismissing information in classes that are vital to being successful as a professional driver because they feel it is too old school or too hard to figure out. Sure the GPS will give you all kinds of fancy numbers but is it showing you the right route choice to begin with? Trip planning is the key to making money in the transportation industry. It helps determine fuel consumption, drive times under the regulations, home time, and how many miles you can get under your belt. 
I don’t care how much technology you have at your disposal, if you are not using your head and good judgement about your route choices you will not make money. The drivers that are good at trip planning and making money have been making route choices based upon experience and other factors such as the load type they carry. Technology has a way of taking over our minds and making the decisions for us and that is the opposite of how professional drivers should operate. just like the shortest way may not be the fastest way only the professional driver can make that decision, don’t let technology be your guide, let it be your assistant! Start trip planning for profit and you will see your income rise.
About the Author
Bruce Outridge has been in the transportation industry for over 30 years and is the author of the books Driven to Drive and Running by the Mile. Bruce helps owner operators and new professional drivers through training and consulting. To learn more visit his website at www.outridgeenterprises.ca
I am sure you have heard the expression, “Time is Money!” There has been nothing truer than that statement in life. Time is the one factor that links everything we do together in our life. It links how long we work, how much time we spend with family, how we are paid, and how much recreational time we have. It links everything and most people don’t give it a second thought as to how it is affecting their lives. Yet we all want to make more at our jobs and have more quality time for ourselves. For many the way to make more money at their jobs is to work longer with overtime, or in the case of the truck driver to run more miles. If you understand how time works however you realize you will never be able to sustain that momentum for very long and you may earn more money, but you will lose your time along with it.

So how do you make money with less time? That is the magical question that all are trying to find out. You already know how many hours you work per week and we certainly are not looking to increase those working hours, we just want to work smarter. So how do we increase the amount we make while using the same amount of hours? A few ways to do this are by increasing your efficiency, delegating your workload, getting a raise, or having a product or service that can work for you on the off hours. For most of us these are the areas that will help us make more money. Now I am not suggesting you will get rich from these ideas but if they can bump your pay up by a little bit for each hour you will be doing good.
Let’s look at the easiest ideas first. Can you increase your efficiency for your job so that you have more time for yourself, that is the same as giving yourself a raise? Increasing your efficiency is the easiest way to increase your pay especially as a driver. That starts with good trip planning. How about delegating some of your work? For owner operators if you feel your per hour rate is $50 per hour, should you be spending time doing your bookkeeping when someone else can be handling that for you at $30 per hour. Let them handle that duty and you try and get more miles where you are making a higher wage. Another way to increase your wage is to plain ask for a raise. Good luck with this one, but if you have been a good employee and it has been a while since you had a raise in the past then it may work. As for drivers most likely won’t see a raise unless the company bumps up the wage for everyone, however specializing in a certain area such as hazardous material or flatbed, or getting a dedicated run is the same as getting a raise and is very possible at any time. The final way to increase your income through time is to create a product, a service, or invest in something that doesn’t require your time but will bring in a return. Be very careful about this as it brings in all kinds of areas where you can lose money as quickly as earning it. The fact is that there are many ways to increase income, maybe you have a hobby that you can sell product through as a side business. The first step to taking control of your time is to seriously look at where it has been wasted. Figure out where you can best increase your profits within your realm of opportunity and you will see your income grow. Remember every penny helps.
About the Author
Bruce Outridge is an entrepreneur with over 30 years experience in the transportation industry from driver to consultant. He is the author of the books Driven to Drive and Running by the Mile and offers training and consulting through his consulting business. For more information please visit his website at www.outridgeenterprises.ca
Becoming a Rock Star for Your Brand-How to follow through and give clients great customer service to keep them coming back for years with small marketing ideas by Bruce Outridge
Friday, March 6, 2015

12:00 PM to 1:30 PM
The Powerhouse
21 Jones Street, Stoney Creek, ON
Bruce will be presenting to the Like minded Business Networkers Group in Stoney Creek Ontario. See you there.
This meeting will be sponsored by Bruce Outridge Productions. Bruce Outridge Productions offers custom illustration and design services for business and the public. To learn more about Bruce and his companies please visit his profile or website at www.outridgeenterprises.ca
In February I had the pleasure of talking to the LMBN group in Oakville Ontario about the publishing industry and how to become the expert in their respective fields through publishing. I’ll be talking to the other groups in March and April.
About the Author
Bruce offers presentation on various topics to groups. He is part of the LMBN Networking group in Southern Ontario. To learn more about Bruce visit his website at www.outridgeenterprises.ca
The last few years have been very busy for us and that can lead to leaving people tired and worn down. The problem with being an entrepreneur or small business is that you can never let your guard down. You always need to be forging ahead and moving forward. That constant push whether in your business, job, or personal life with goals can wear you down.
Most folks when they get to that state will say, “Let’s take a vacation!” That certainly is a good place to start and vacations and time off should always be scheduled on a regular basis, but, that doesn’t always do the trick. In fact often when you return from a vacation you can feel tired and lazy. You do need that rest to recharge your body and get you into a frame of mind where you can accept new ideas and clearly review past performance. What you need is to go out and find inspiration in what interests you!

We recently did this in our business. Since we are incorporated we have to hold an Annual Shareholder’s Meeting each year. This year we combined it with other items like goal setting, and inspiration fact finding and it was really surprising to find out how well it worked. The inspiration programs don’t have to be expensive. I found a lot of inspiration in visiting some used book stores for information on my favourite artists that I find inspiring. We had a lunch at a favourite spot for Authors for writing inspiration, and just discussed things that will help the business going forward.
So if you’re feeling like you need some revival in your business or position then maybe you need an inspiration day. It can help you decide where to go for the future or evaluate where you have already been. Try taking one regularly to keep you moving forward all year long. You will be glad you did!
About the Author
Bruce Outridge is an entrepreneur and author of the books Driven to Drive, Running by the Mile, and How to Start an Artistic Business in 12 Easy Steps. To learn more about Bruce and his work please visit his website at http://www.outridgeenterprises.ca