Practice Makes Perfect as a Creative Entrepreneur

Mauve Sharkey Interview

I sit behind the microphone adjusting levels and testing the sound. I’m about to start a talking to an audience that is only in my mind. Things are racing through my head in the form of self doubt. Why am I doing this when no one is listening? Why should anyone care with what I want to say? Why did I spend all that money on equipment I don’t even know how to work? Should I just go get a job?

Welcome to my first 100 episodes of my podcast for the trucking industry. I didn’t know anything about podcasting or working equipment, even worse I didn’t even know if this new venture would work. There was one thing on my side-time! For the next year I produced multiple shows per week until eventually burning myself out. I did what most people do and proceeded to quit. But I didn’t, instead I evaluated what I had done. Listen to episode 100 and I actually quit on air. August of that year we started getting sponsors to the podcast.

https://theleadpedalpodcast.com/lp100-the-final-episode-of-the-lead-pedal-podcast

In June 2023 we hit 1000 episodes of the podcast. So what happened? First I moved back to doing just me. I paired back to once per week a schedule that I could handle. Do you! Second I stopped caring if anyone was listening and worked on improving my show, trust me I hadn’t figured out the audio issues at that stage. Even when no one is listening I kept going and you should too. The best thing you can do is keep practicing your craft

Bruce podcasting LP
Bruce podcasting LP

Many creative entrepreneurs either quit too soon because they don’t see the progress or feel that they are wasting their time and din’t take it seriously. I recently watched a show with a photographer that when starting his career journey he used to give himself fake assignments that he wanted to work on. Today he is known for the type of work he does and is world famous.

Some people like to play around with their chosen craft to develop their skills and that’s fine. Others like myself have to actually be creating the career at the same time with all the mistakes and pleasures. In my case just keep your head down and keep moving forward. The listeners, sponsors, or whatever your goals are for your business will appear when you put in the work. Don’t quit, and don’t worry about the success, it will come.

About the Author

Bruce Outridge is a creative entrepreneur with a number of brands within his businesses. From professional artist to media entrepreneur Bruce’s information have helped many people improve their creative businesses. You can learn more about Bruce at www.bruceoutridge.com

Is Your Brand a Gimmick?

This question came to mind as we were in Quebec City for an event. My wife and I were sitting at a restaurant enjoying some sunshine and a cool beverage when we were approached by a caricature artist to have a drawing done. Now being a fellow caricature artist and trying to help our industry I got him to draw one of my wife. Why him? Well I have to say he had a great gimmick with his blue hair, fancy suit, and the ambition to walk table to table asking people if they wanted a caricature. While drawing he was conversing and very pleasant. And then he finished, my wife was not impressed. On top of that he charged us $30 for a black and white drawing. We could have asked for our money back or for him to do another drawing but we didn’t. We understand artist style.

Gimmicks are great for gaining attention

Where did I feel this artist went wrong. He said he had been drawing for 40 years, yet his drawing looked as though he was a beginner. For $30 the art warrants more than a rubber band, a bag, business card, etcetera would have been more professional. In the end his gimmick of the dress got him the job, but the outcome didn’t support it.

As my friend Paul Copcutt a branding coach says, “ You brand is what people say when you’re not in the room.” As a caricature artist our business has been built mostly by word of mouth and that comes from satisfied clients that tell their friends.

So while a gimmick can be helpful in gaining attention as a creative of any genre you need to be able to deliver on your craft. Always be trying improve your art form and over deliver to your clients. Don’t let your brand be your gimmick.

About the Author

Bruce Outridge is an artist and media entrepreneur from Southern Ontario Canada. Bruce Outridge Productions offers custom illustration and design services specializing in caricatures and cartoons while Outridge Consulting Services offers media and marketing services. Learn more at www.bruceoutridgeproductions.com or www.bruceoutridgeproductions.com

Starting at the Bottom Builds Opportunities

Music Exchange

Remember those days of starting in the mailroom? You would ask someone how they became President of their company and depending in their age they will say, “ I started in the mailroom and worked my way up through hard work and opportunities.” Today people don’t want to take that trail of starting at the bottom and want to jump to the top in one swoop. Starting at the bottom can be a great way to build a network that will last a lifetime and many are missing the foundation that will sustain them for the future. The mailroom was a great starting point because in the old days the person delivered the mail throughout the building so you got to meet all the employees.

Recently I was talking with a friend who wants to gain ground in the music industry. He is a talented musician already but wants to get into career management and is finishing his schooling in music. The problem he wants to start at the top. He wants to be paid to do a job he has not really done yet. I suggested that he get a job at a music store, however he felt that was beneath where he wanted to start, that was a retail position. Many young people think this way because they are looking at the job as the job today instead of the career opportunity of working in the mailroom.

Inspiring Youth-Show-Season 4
Don’t be afraid to start at the bottom

Many artists feel if they are not doing their exact art they are not really artists. My mindset when starting my business is if I am being paid for a service to do with my art then I am a professional artist. That service over the years has included selling art, performing at events, giving classes, and much more. As your success builds you can take out what is not paying you well or you don’t like to do.

I have another musician friend that got a retail job in a music store after graduating as an audio engineer. He loves it because he gets to try out equipment for free, is building his network with other musicians, is getting paid to be in the industry he loves, and has flexibility to perform when needed.

So don’t feel starting at the bottom as being beneath anyone else. Look at it like building a solid foundation for a career that will last a lifetime. Every opportunity is what you make it.

About the Author

Bruce Outridge is an artist and media entrepreneur specializing in the transportation industry. He started his career as a professional truck driver and now owns a media company which includes a radio station, podcast, and television show. He operates that in conjunction with his art business and is the President of Outridge Enterprises Inc. You can learn more about Bruce and his work at www.bruceoutridge.com

Inspiring Youth Closes Season 6 with Wrap up on Trucking: IY-S6-S13

Season six of the Inspiring Youth Show comes to a close with episode thirteen. All of season six was focused in the transportation industry and the people in it. Season seven of the show has been approved and will start filming in late Spring. Thank you to all of you that have been on the show. Look for episodes Thursday nights at 7:00PM on YourTV

Check out the schedule for the show on YourTV

Preview of Episode 13

About the Show

The show is hosted by media entrepreneur Bruce Outridge as he talks with ambitious youth in the transportation industry and the different jobs available for youth. You can learn more about Bruce, the show, and program at Inspiring Youth TV at http://www.inspiringyouthtv.com or on YourTV/InspiringYouth. Season 6 of the In spiring Youth Show is sponsored by Lead Pedal Media which has a podcast and radio station for the transportation industry. You can learn more about Lead Pedal Media at http://www.leadpedalmedia.com

Inspiring Youth Visits the Truck Show: Season 6-Show 12 -Inspiring Youth

Show twelve of Inspiring Youth showcased the many truck shows across the country. Truck shows do so much for our communities from bringing in money to area businesses, raising money for charity, and creating a community for the industry. Not to mention they are just really a-lot of fun for the whole family. Watch for the show on Your TV Thursday nights at 7:00PM.

Check the schedule on YourTV Halton

Preview of the episode

About the Show

The show is hosted by media entrepreneur Bruce Outridge as he talks with ambitious youth in the transportation industry and the different jobs available for youth. You can learn more about Bruce, the show, and program at Inspiring Youth TV at http://www.inspiringyouthtv.com or on YourTV/InspiringYouth. Season 6 of the In spiring Youth Show is sponsored by Lead Pedal Media which has a podcast and radio station for the transportation industry. You can learn more about Lead Pedal Media at http://www.leadpedalmedia.com